Tananai the new musical phenomenon adored by the new generations

Tananai (stage name of Alberto Cotta Ramusino) won the audience over after having participated in Sanremo, quickly becoming one of the most popular artists among youths. After Sanremo, his single “Sesso occasionale” became a certified platinum record.

Tananai music
Total look Alexander McQueen

Born in 1995 in Milan, Alberto has been passionate about electronic music since he was a teenager and soon began producing his own music, publishing his first album “To Discover and Forget” in 2017 using the pseudonym Not for us.

The first EP as a true singer-songwriter

He then began to explore various musical genres and also write in Italian, while still mainly dealing with production. In 2019 he emerged as a true singer-songwriter with his new artistic name Tananai, and in 2020 he released his first EP entitled “Piccoli boati”. Alberto himself told us: “The first EP arose from my desire to talk about what was happening in my life, because I believe that the daily life of each and every one of us is very special in its own way. So I tried to convey my days and my love stories, my disappointments and moments when I was absorbed by the music I made. With my past as an electronic music producer, I had to learn to write and unlearn to produce. And I talked about what I knew: my everyday life”.

Tananai festival
Total look Gucci

A new turn: ‘BABY GODDAMN’ and ‘Exaggerated’

In 2021 his career took a new turn with the single “BABY GODDAMN”, which also became a certified platinum record and with which he is now at the top of the Spotify Italy Top 50 ranking. In 2021 he also collaborated with likes of Fedez and Jovanotti, participating in Sanremo Giovani with the song “Exaggerated”, thanks to which he became one of the three winners. 2022 began with his participation in the 72nd Sanremo Festival where he presented “Sesso occasionale”, a song full of irony and positivity.

His participation in the Festival – despite various criticism – gave him great visibility, so much so that a few days after the end of the competition his single joined the Top 10 among the most listened songs of Spotify Italy, with “BABY GODDAMN” also climbing the rankings to reach the top 50. And Alberto confesses: “The song ‘Sesso occasionale’ came to me in a very natural way during a session in the studio. It came out as a continuation of ‘Exaggerated’ – the song I brought to Sanremo Giovani – and immediately engaged us, so we worked until the deadline to send it. I didn’t know what to expect after Sanremo. I sort of improvised, focusing only on emanating a positive energy and being able to go back to singing on a stage in front of a real audience”.

Tananai Sesso Occasionale
Total look Valentino, sunglasses Versace, shoes GCDS

‘Sesso occasionale’, a certified platinum record

A success that continues today with his first Italian Tour that has already sold out for many dates, in barely any time. “By being able to play live in front of as many people as possible, my most secret wishes are coming true. And finally after seeing my dreams halted so many times, realising that it’s finally going to happen… fills me with an overwhelming sense of enthusiasm”.

Credits

Talent Tananai

Editor in Chief Federico Poletti

Text Federico Poletti

Photographer Leandro Manuel Emede

Stylist Nick Cerioni

Stylist assistants Michele Potenza, Salvatore Pezzella, Noemi Managò

Make-up & hair Mara De Marco

Opening image: total look Alexander McQueen

© Riproduzione riservata

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