What is the new frontier of elegant menswear?
At Pitti Uomo 91, the leading menswear event held in Florence twice a year, attendees can observe and gather next season’s trends in order to understand how men’s style is evolving. Among the array of offerings, one trend direction seems to be very clear: the new formal look for him is less rigid, and mixed with sporty influences for greater functionality to accompany the man throughout his daily life activities. Thus interpreting men’s dressing in an active tone this season, Patrizia Pepe, founded in 1993 by Patrizia Bambi and her husband Claudio Orrea, presents a collection built around timeless wardrobe pieces rendered modern by details influenced by street and sportswear style. Leitmotif of the Autumn/Winter 2017-18 collection is elegance with a touch of rock and grittiness, hiding refined details like reflective zippers on a classic suit, rubber coated jeans and touches of fluorescent colour on footwear, be it sporty or classic. An active silhouette to affront the metropolitan jungle in fabric duffle coats personalized with nylon mesh, and slim fit suits with striking interiors thanks to the range of hues and the technical fabrics implemented. A wardrobe made for comfort and style that focuses on details and unexpected combinations of soft, classic fabrics with more sporty technical materials. As such, the elegant suit is broken up by a soft knit pull-over or paired with a t-shirt bearing a relief effect, while tailored trousers are matched with a sport-cut nylon jacket. The new print advertising campaign plays on this collection concept, shot by photographer Mauro Puccini, who captured acrobatic movements of Marco Bocci and his tribe of metropolitan parkour athletes practicing an art that blends athletic discipline with an urban lifestyle and environment. The result is a dynamic and lively tale where the new codes of elegance blend perfectly with the passion of challenging one’s own physical limits. A true and authentic active tailoring.
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