Wish list: a new type of luxury

A new type of luxury. An almost emotional luxury, capable of representing not so much a social status, but our belonging to a tribe of style increasingly similar to an extended family, where everyone is registered in the same fanzine. And this word is not used by chance because these new objects of desire are all a bit retro’, old school, children of a nostalgia for a period that in reality part of the public to which they are addressed has not lived. As well as the excesses of color, above all the use of purple for the men’s wardrobe, refer to an energizing and revitalizing chromotherapy. Fashion thus acquires reassuring and thaumaturgical aspects, which open up to new paths. Starting from the past. 

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By Ermenegildo Zegna the ‘must-have’ dress in technical satin fabric #UseTheExisting with multicolored spots on a light obsidian purple base, consisting of a soft-shoulders jacket with iconic couture lapels and slim-fit pants without darts. Oversized knit T-shirt with a wide neckline. Geometric-model glasses with light frame in metal and acetate. Ankle boots with zip in Warsaw gray leather.

Michael J. Fox and Rob Lowe portrayed by Richard Berstein in pure Warhol style for the covers of Interview. And the sweatshirt and the cotton tank top by Coach 1941, become supercool and a lot desirable tributes to the Eighties!

It reminds us of certain seaside vacations in the 1970s, between Ibiza and Saint Tropez, the sandal with sand-colored suede bands by Santoni. So chic!

From the super-loved Gucci designed by Alessandro Michele a document holder in red leather with Horsebit detail. And you can go to work with style and an electrifying spirit

Bally‘s leather bag with hiking style details, not necessarily only for weekends in the high mountains.

The Marni shopping bag from the s/s 2020 Men’s collection is in PVC with leather handles. The detail of the drawings of plastic bottles recalls an eco-friendly spirit that is totally essential today.

They make us think of american colleges, a touch of “Grease” style, a bit of “The rules of attraction” by Bret Easton Ellis, where the main protagonists are the cheerleaders and the rugby players. Here are the Sneakers in cotton gabardine by Prada: new objects of desire.

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