The new GANT Rugger’s Spring/Summer 2017 collection draws inspiration from art, especially from the music of Bob Dylan, who has contributed to spark the environmental movement in the 1960s, and from the charming embroidered textiles of Swedish folk artist Karin Larsson. Moreover, GANT approaches to street sports, with an edition of street essentials featuring unique and modern details, like denim jeans, shirts, summer blazers and new takes on the characteristic outfits. The collection completes the wardrobe with excellent textures and casual relaxed silhouettes, designed for forward-thinking men who respect the environment. The most important feature of these garments, in fact, is the research on the use of eco-friendly fabrics. The jersey selection is made exclusively of organic cotton. Together with oxford shirts, this represents another step forward for fashion. The key colors for this season are taken from American sports, and this creates a mix of classic and new vegetable dyes, that combine shades of blue, cream and sand with natural elements of green and red. The key patterns, instead, play with a redefinition of classic stripes and with an enhancement of the standard check pattern.

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