Italian luxury menswear association Zegna has joined forces in the fight against Coronavirus. The Zegna group, together with the label’s senior management have pledged a 3 million euros donation to Italy’s Civil Protection (Protezione Civile), which is aimed at helping doctors, nurses, researchers and volunteers on the front-line.
The news came after The Zegna Group pledged to reshape part of its production facilities in Italy and Switzerland into manufacturing labs for masks. The group is set to make a direct donation to several hospitals, in order to purchase ventilators and masks.
“At Zegna, we believe our actions today will shape our tomorrow,” remarks Gildo Zegna, CEO of Ermenegildo Zegna, in a statement. “The pandemic we are all facing is a call for people around the world to take action. Each of us must do our part, in every way possible, to stop this global emergency.”
Further luxury brands converting production facilities to supply medical equipment and gear comprise Gucci, Chanel, Prada, Ferragamo – among others.
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