As retailers cross-globally are being forced to adapt to measures during global disruptions for the pandemic, Facebook has announced the launch of a new shopping feature intended to help businesses sell their products online.
Facebook shops, which was announced on Tuesday May 19, will begin rolling immediately, enabling retailers to sell products directly to consumers on both Facebook and Instagram.
Businesses can also create their own visual “storefront,” which can be customised with imagery and colours. Moreover, stores can have their own business front page, as well as in stories and adverts. Sellers of all sizes are being encouraged to use this new feature, with a fee-free participation cost for all retailers – a type similar to Facebook Marketplace, which surfaces local ads.
The new feature will also be supported across Facebook and Instagram Live, enabling viewers to make product purchases on live streams (real time).
Facebook has launched this new to boost sales amidst global crisis, which has caused a number or closures around the world.
In a time of difficulty and isolation, we choose to support Italian craftsmanship, which is now also available online. With just a click, high-quality products made by skilled craftsmen and small art ateliers can showcase their creations.
For all lovers of home decor and interior design, your online shop not to be missed is Artemest (the name indicates the fusion of arts and crafts) which presents an extraordinary selection of furniture, lights, design objects and original gift ideas rigorously Made in Italy. Founded by the jewelry designer Ippolita Rostagno and the entrepreneur Marco Credendino, the selection includes talents and artisan shops that work different materials, from wood, Murano glass, precious metals, to marble and ceramics. A true celebration of artistic craftsmanship also thanks to the magazine, which tells and enhances realities through videos, photo reports, and interviews. The store was among the first to focus on the world of craftsmen and heritage companies to make them known to an international audience. As Marco Credendino himself explains, Artmest focuses above all on “handmade furniture products, not tied to well-known big brands. It is a very fragmented market, less ahead of distribution than fashion, where it is possible to give us greater added value, also through customization services. Thus a craftsman from the Marche conty manages to reach large customers of world luxury, perhaps based in Miami or Los Angeles, which would otherwise be impossible, and which would condemn him to sell only on a local market or at most on the Italian one “
An e-commerce that helps Italian craftsmen towards the internationalization and digitalization process by allowing sales directly from the producer to the consumer. An innovative project – born from an idea by Andrea Panarese, who comes from a background in Economics and Commerce in Cattolica and several experiences as Business Developer; Andrea has understood the potential of Made in Italy craftsmanship that thanks to new digital media can be preserved and promoted all over the world. The name of this particular online shop comes from the concept of Baroque (the art which shapes the city of Lecce, the hometown of Panarese), which in Portuguese translates into Barroco, a pun of words and a timeless concept that is renewed in different forms over time. The selection of the e-commerce features clothing and accessories for men with a wide choice of shoes (from classic to sneakers), bags and accessories, tailored trousers (among the best sellers together with shirts) up to a wide choice of jackets. Barroco also recently offers a selection for women with bags, jewelry, and small accessories. Among the news is the magazine that tells the stories of excellence of these small Made in Italy jewels. A journey into crafts in which the best traditions meet the new frontiers of digital with a very attentive customer care service.
Focus mainly on high-quality leather goods which can be also played with surprising design. All this on Mirta, an online store that selects various firms completely made in Italy. A project founded by Martina Capriotti and Ciro Di Lanno who want to give voice and space to the small Italian artisans of luxury, especially in the fashion sector. The name evokes the rich symbolism of the myrtle plant which as the founders recall: “Myrtle is the plant dedicated to beauty. Think of Botticelli’s Venus: as soon as it emerged from the shell, the goddess covered herself with the myrtle, which then became the plant of beauty. So we liked to have this name that recalls the beauty that for us is a bit the essence of Made in Italy. It is also a word that also calls for energy, so much so that the Romans adorned their heads with myrtle plants when they went to war and returned victoriously and it is also said that Rome was born where there was a myrtle plant. ” A really rich selection especially of bags for her and him, among travel & business. Exclusive products are matched with dedicated contents to each craftsman to understand the history and the extraordinary technique that hides behind each creation.