Facebook’s Mark Zuckerberg Announces New On-App Shopping Feature

As retailers cross-globally are being forced to adapt to measures during global disruptions for the pandemic, Facebook has announced the launch of a new shopping feature intended to help businesses sell their products online.

Facebook shops, which was announced on Tuesday May 19, will begin rolling immediately, enabling retailers to sell products directly to consumers on both Facebook and Instagram. 

Businesses can also create their own visual “storefront,” which can be customised with imagery and colours. Moreover, stores can have their own business front page, as well as in stories and adverts. Sellers of all sizes are being encouraged to use this new feature, with a fee-free participation cost for all retailers – a type similar to Facebook Marketplace, which surfaces local ads.

The new feature will also be supported across Facebook and Instagram Live, enabling viewers to make product purchases on live streams (real time).

Facebook has launched this new to boost sales amidst global crisis, which has caused a number or closures around the world.

Instagram’s New Food Service Features Drip In Choices

Instagram has recently updated its App with some new features that aid restaurants and food services amid Coronavirus crisis. Business accounts can now add stickers and buttons that allow users to order food and buy gift cards. 

One of the App’s latest updates lets users buy gift cards from a business. It’s an approach adopted to help organisations to boost their business, and customers will be able to shop with the funds once the shop doors reopen again.

Another feature is a sticker that allows users to order food directly to their door from the app itself. Stickers can be added to stories, and buttons to profiles. According to Instagram, the update was created with the intention of helping organisations facing hardship amid the pandemic: “Small businesses are an important part of our community, and many are facing immense challenges during the COVID‑19 crisis.

Today, we’re making it easier to discover gift cards, online food orders, and fundraisers on Instagram so you can support the businesses you love.”