Hogan presents a preview of the ss 2017 adv campaign

Paris, two disarming beauty models – Sara Sampaio and Andrew Cooper -, the black and white tones that shine under the lens of Sebastian Kim, the two characters that move relaxed and full of grace (a backstage video signed by Bruno Miotto testifies harmony and lightness): in the foreground the Hogan shoes and bags line that plays on soft contrasts, a minimal palette, extremely refined, based on white and black, with perfectly measured pop accents, such as the lifted-up sole, in multicolor, which enriches the most glam sneaker women model.
Clutch with elegant finishes, glitter to break the enveloping black: faded model for men’s, variations of gray that go well with formal outfits of a contemporary businessman, dynamic and fast in a metropolitan jungle.
Hogan is character and affirmation, is balance and innovation. For a very effective advertising campaign, in its essential concept.



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