Napapijri x Moreno Ferrari

Napapijri x Moreno Ferrari is the capsule collection created thanks to the collaboration between the outerwear brand Napapijri and the famous Italian designer and artist Moreno Ferrari. The inspiration for the concept came from the ‘NO Project’, an installation created by the artist in 2018 when he revisited one of Napapijri’s icons, the Skidoo jacket, transforming it into a work of art. Ferrari’s vision turned the Skidoo into an armour with traces of urban material in contrast with nature: a symbolic encounter between the artist and the brand to reflect on the boundary between commitment and civic responsibility towards the environment, especially for fashion. The desire to develop projects with this philosophy, where negative becomes positive, translates into a Circular Capsule Collection that combines design, sustainability and an innovative and ethical approach to the environment.

Napapijri Moreno Ferrari
Alan Cappelli Goetz wears Napapijri x Moreno Ferrari

Each garment is 100% recyclable

The capsule features a range of sustainable and fully recyclable urban looks. The five styles draw on elements borrowed from the urban landscape – such as bubble wrap and plastic safety nets – and focus on the need to reuse and recycle as much as possible. Each garment is 100% recyclable, made of ECONYL® regenerated nylon: an innovative fibre created from plastic waste such as old fishing nets, rugs and industrial waste. It has the same quality as virgin nylon, but unlike the latter, is infinitely recyclable.

Napapijri capsule Moreno Ferrari
Alan Cappelli Goetz wears Napapijri x Moreno Ferrari

Objects that have heart, an ethic” (Moreno Ferrari)

Moreno Ferrari comments: “My design approach and this work in particular always takes society into account, it is a declaration of courage. Starting from the concept of beyond, crossing that ideal threshold beyond which one cannot go. Using recycled materials creates endless products and the result are objects that have heart, an ethic. There is no aesthetics without ethics nowadays”.

Strengthening Napapijri’s commitment to designing a circular future for fashion, the brand’s online take-back program allows all capsule products to be returned two years after purchase so that they can be transformed into new yarn and new products. Martino Scabbia Guerrini, executive vice president & group president of Vf Emea said: “This work is a perfect synthesis of what the market is today, where consumers are aware of sustainability but attentive to design. On the company side, we must look at the meeting points between communities, culture and our vision of design and aesthetics, always maintaining the strong commitment to sustainability that has distinguished us for many years”.

Napapijri sustainable
Alan Cappelli Goetz wears Napapijri x Moreno Ferrari

Alan Cappelli Goetz was called on to interpret this capsule collection, as an actor who’s always attentive to green issues and responsible fashion. He is featured in an editorial set along the naviglio della Martesana, a crossroads between nature and urban culture, a place that has been redeveloped today and full of surprising stories.

Napapijri eco collection
Alan Cappelli Goetz wears Napapijri x Moreno Ferrari

In the opening image, Alan Cappelli Goetz wears Napapijri x Moreno Ferrari

Triumph Lifestyle continues its utility reboot by messing with timeless conventions

Legendary and timeless label Triumph Lifestyle is back with a bold bang for Autumn Winter 2020: drawing inspiration from 100 years of history and a premium etiquette of sportswear- appropriate apparel, the brand provides clothing for craftsmanship aficionados with a penchant for iconic wardrobe classics.

“The Autumn/Winter 2020 campaign is the second collection from this new Triumph Motorcycles sub brand, putting quality at the forefront of every decision,” highlight the notes. “Inspired by the ride, the collection was shot in the raw and unforgiving British landscape of Honister Pass in the Lake District, a bucket list route for any rider. The location provides a breath-taking backdrop, whilst portraying the perfect scene of escapism that so many bikers strive for, a longing to explore – nothing but you and your motorbike.”

Exploring new prints and colours with styles such as the Camo Wax Garstang Jacket, making an item stand out delicately, grounding its heritage in early Field Jackets and constructed with compact twill oil cloth. Contrasting with the bold colours of the Avenham Wool Jacket in herringbone plaid inspired from the early 1920’s Moto blouson sports jackets, this collection has bolstered the foundations of its timelessness. This season, the brand’s masterstrokes incorporated a covetable line-up of luxury leather and wax jackets – which really tells us everything we need to know about the brand’s skill with transmuting staples into something original – blending the likes of utility wear and contemporary fashion.

The Triumph AW20 collection will be available from Triumphmotorcycles.co.uk

adidas by Alexander Wang: Season 2

adidas Originals and Alexander Wang return for Season 2 of their unisex collaboration offering a new subversive dose of unisex apparel and footwear. Ever unconventional, adidas Originals and Wang return to disrupt fashion’s status quo, reinventing design, communication, and retail.
Season 2 fuses two disparate experiences—raving and cycling—to present the story of a tribe of New York bike messengers.
The capsule, 27 pieces, encapsulates the core story of the unisex collection: an aesthetic meld of raving and cycling apparel printed in authentic ’90s graphics inspired by club flyers. A color palette of black and solar yellow adds to the energy. Wang’s now-iconic upside-down adidas Trefoil logo is emblazoned on every piece. Also the footwear debut a completely new style with a clash of textures: rubber and suede.
In an accompanying narrative campaign film directed by Ryan Staake, masked bike messengers are voyeuristically seen throughout New York pasting a cryptic posters. A protagonist is followed into a hedonistic warehouse rave, before biking home and passing out at dawn.
The collection is available on August 5th at select adidas & Alexander Wang flagship locations and online.

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