Triumph Lifestyle continues its utility reboot by messing with timeless conventions

Legendary and timeless label Triumph Lifestyle is back with a bold bang for Autumn Winter 2020: drawing inspiration from 100 years of history and a premium etiquette of sportswear- appropriate apparel, the brand provides clothing for craftsmanship aficionados with a penchant for iconic wardrobe classics.

“The Autumn/Winter 2020 campaign is the second collection from this new Triumph Motorcycles sub brand, putting quality at the forefront of every decision,” highlight the notes. “Inspired by the ride, the collection was shot in the raw and unforgiving British landscape of Honister Pass in the Lake District, a bucket list route for any rider. The location provides a breath-taking backdrop, whilst portraying the perfect scene of escapism that so many bikers strive for, a longing to explore – nothing but you and your motorbike.”

Exploring new prints and colours with styles such as the Camo Wax Garstang Jacket, making an item stand out delicately, grounding its heritage in early Field Jackets and constructed with compact twill oil cloth. Contrasting with the bold colours of the Avenham Wool Jacket in herringbone plaid inspired from the early 1920’s Moto blouson sports jackets, this collection has bolstered the foundations of its timelessness. This season, the brand’s masterstrokes incorporated a covetable line-up of luxury leather and wax jackets – which really tells us everything we need to know about the brand’s skill with transmuting staples into something original – blending the likes of utility wear and contemporary fashion.

The Triumph AW20 collection will be available from

adidas by Alexander Wang: Season 2

adidas Originals and Alexander Wang return for Season 2 of their unisex collaboration offering a new subversive dose of unisex apparel and footwear. Ever unconventional, adidas Originals and Wang return to disrupt fashion’s status quo, reinventing design, communication, and retail.
Season 2 fuses two disparate experiences—raving and cycling—to present the story of a tribe of New York bike messengers.
The capsule, 27 pieces, encapsulates the core story of the unisex collection: an aesthetic meld of raving and cycling apparel printed in authentic ’90s graphics inspired by club flyers. A color palette of black and solar yellow adds to the energy. Wang’s now-iconic upside-down adidas Trefoil logo is emblazoned on every piece. Also the footwear debut a completely new style with a clash of textures: rubber and suede.
In an accompanying narrative campaign film directed by Ryan Staake, masked bike messengers are voyeuristically seen throughout New York pasting a cryptic posters. A protagonist is followed into a hedonistic warehouse rave, before biking home and passing out at dawn.
The collection is available on August 5th at select adidas & Alexander Wang flagship locations and online.

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