2017 - Page 3 of 3

MANINTOWN MEETS AW CREW

Posted on 12 January 201720 April 2022 by Redazione MANINTOWN

Our international collaborations expand thanks to the second project, a capsule collection created with Danish brand The AM Crew who takes inspiration from the Copenhagen nightlife. Here, a small group of insiders and influencers in the world of fashion, art and entertainment have gathered together to form a secret society whose motto is “Sleep all day. Party all night. Never grown old. Never die. It’s fun to be a vampire” (The Lost Boys, 1987). The group of friends is called The AM Crew. Their uniform is the iconic rock’n’roll leather biker jacket, personalized with the logo of the “angel of death” illustrated by artist Daniel van der Noon. It symbolises the night, the dark, and rebellion.
United by a passion for music, MANINTOWN collaborated with the AM Crew to create a limited edition jacket. A synthesis between the minimalist Scandinavian aesthetic adorned with a few theatrical elements like the recognisable logo on the back and a red inner lining. A brand born with the idea of creating season-less garments in limited edition, with select distribution, break- ing with the traditional model of classic fashion brands. Just like MANINTOWN, the project began thanks to a group of passionate friends: photographer and street style influencer Adam Katz Sinding (Partner, Global Ambassador), Scandinavian entrepreneur and TV producer Casper Christensen (Partner, Global Ambassador & Investor), Frederik Frank (Partner, Logistics), Vlatko Dukic (Founder, Partner, Design & Production) who does product development, and Signe Christoffersen, responsible for the brand’s PR.

le21eme.com

The New Codes of Masculine Style: Patrizia Pepe Interprets Active Tailoring

Posted on 11 January 201726 October 2023 by Redazione MANINTOWN

What is the new frontier of elegant menswear?
At Pitti Uomo 91, the leading menswear event held in Florence twice a year, attendees can observe and gather next season’s trends in order to understand how men’s style is evolving. Among the array of offerings, one trend direction seems to be very clear: the new formal look for him is less rigid, and mixed with sporty influences for greater functionality to accompany the man throughout his daily life activities. Thus interpreting men’s dressing in an active tone this season, Patrizia Pepe, founded in 1993 by Patrizia Bambi and her husband Claudio Orrea, presents a collection built around timeless wardrobe pieces rendered modern by details influenced by street and sportswear style. Leitmotif of the Autumn/Winter 2017-18 collection is elegance with a touch of rock and grittiness, hiding refined details like reflective zippers on a classic suit, rubber coated jeans and touches of fluorescent colour on footwear, be it sporty or classic. An active silhouette to affront the metropolitan jungle in fabric duffle coats personalized with nylon mesh, and slim fit suits with striking interiors thanks to the range of hues and the technical fabrics implemented. A wardrobe made for comfort and style that focuses on details and unexpected combinations of soft, classic fabrics with more sporty technical materials. As such, the elegant suit is broken up by a soft knit pull-over or paired with a t-shirt bearing a relief effect, while tailored trousers are matched with a sport-cut nylon jacket. The new print advertising campaign plays on this collection concept, shot by photographer Mauro Puccini, who captured acrobatic movements of Marco Bocci and his tribe of metropolitan parkour athletes practicing an art that blends athletic discipline with an urban lifestyle and environment. The result is a dynamic and lively tale where the new codes of elegance blend perfectly with the passion of challenging one’s own physical limits. A true and authentic active tailoring.

www.patriziapepe.com

GOLDEN GOOSE DELUXE BRAND LANDS AT PITTI

Posted on 11 January 201719 November 2023 by Redazione MANINTOWN

Golden Goose Deluxe Brand has “landed” at the Stazione Leopolda in Florence to celebrate the 10th anniversary of the iconic Superstar sneaker. The brand Made in Venice, Special Guest of the 91th edition of Pitti Immagine Uomo, has created a production full of energy and emotion, transforming Stazione Leopolda in a high rate of energy stage for the launch of the exclusive capsule collection 10th Anniversary Edition that celebrates the sneaker Superstar showing a deluxe version available in only 1.000 copies which are dedicated to all the historical customers who have believed and supported the project from the beginning. The capsule collection also includes other items and the biker jacket, sweatshirt, t-shirt, bathrobe and Landed Edition, divided into 7 main models of GGDB sneakers.

www.goldengoosedeluxebrand.com

MANINTOWN MEETS SARAGHINA EYEWEAR

Posted on 9 January 201712 November 2023 by Redazione MANINTOWN

The world of MANINTOWN ebbs and flows with new shades, thanks to the ever more important creative collaborations that bring true shoppable stories directly to our readers.Linking together web, retail and new media.

Stepping inside the pop world of Saraghina Eyewear gave birth to a collaboration of 2 sunglass styles with a super-light nylon black frame and two-tone lenses offered in yellow/purple and grey/orange. The two styles, made for the modern globetrotter exclusively for MANINTOWN, will debut in preview at Pitti Uomo 91 in Florence, and then distributed via select multi-brand and online stores. Saraghina Eyewear was born from the “aha moment” of siblings Angelo and Silvia Stefano, who thanks to their experience and a strong passion for the industry, created a line of eyewear with an unmistakable design characterized by original lines and bold colour juxtapositions of the lens and frame. Not only are the glasses made in Italy guaranteeing quality at a fair price, but they represent a true way of life that puts colour and irony in top priority. Saraghina offers over 60 frame styles and 50 types of lenses, who combinations form a variegated kaleidoscope of emotions. A balanced mix of tradition and innovation, which is also evident from their packaging: a metal box like a can of sardines, ideal for preserving the “freshness” of the product.

Thanks to Saraghina’s creative collaboration, we have created two new sporty models brightened by a chromatic twist of bicolour lenses. The ideal travel companions for MANINTOWN readers.

DISCOVER THE SPECIAL EDITION AT PITTI UOMO 91 FROM 10 TO 13 JANUARY/ SECTION MY FACTORY/ STAND 15

www.saraghinaeyewear.it

MANINTOWN & L.L. BEAN @ PITTI UOMO 91

Posted on 9 January 20177 November 2023 by Redazione MANINTOWN

MANINTOWN presents L.L. BEAN Heritage Experience, an event to know the history of an American historical outdoor brand, which debuts for the first time in Italy. A special event to taste Tuscan specialties and immerse in the L.L.Bean heritage and lifestyle.
In 1912 Leon Leonwood Bean laid in Maine the basis for the creation of L.L.Bean, which has become in a century an empire of the outdoor. Handmade backpacks, bags, clothes and accessories; the offer renews itself and grows from season to season, but the cornerstone remains the iconic Bean Boot, the life partner in the open air in nature, as well as in the city. A brand that tastes like authenticity and owns the color of Maine’s nature, where it was created and where it is entirely produced by hand by local artisans. A brand impressed in the Americans’ past, so much that it has become a neologism, thanks to the Bean Boots, the boots with the camel leather leg and dark brown rubber upper, created for fishing and become synonymous with life close to nature and with adventures in urban backgrounds. Backpacks, bags, accessories, clothes, equipment to live safely in the open air, in the countryside, as well as in the city, in the mountain, as well as on board a kayak. L.L.Bean refers to a universe of products designed to last, 100% guaranteed.
Influencers and blogger will participate to the event, in order to live the L.L.Bean experience, by conveying the extraordinary history of the brand, through the hashtag #llbeanheritage.

llbean.com

HERITAGE EXPERIENCE EVENT
WEDNESDAY 11th JANUARY 2017
FROM 17.00 to 21.00
TRATTORIA COCO LEZZONE
Via del Parioncino 26 R – FIRENZE

Zanotti has designed a very special limited edition

Posted on 5 January 201711 July 2022 by Redazione MANINTOWN

The Italian designer Giuseppe Zanotti, whose brand is synonymous with luxury and elegance at international level, will sign along with Zayn Malik, the British singer formerly One Direction, a limited shoe edition release “Giuseppe for Zayn” consists of four models, two sneakers and two boots, whose nuances vary from bottle green to black and perfectly interpret the style and modernity combination embodied by the creative duo.
The capsule will be released later in January 2017 and will be on sale in selected Zanotti store, the brand site (www.giuseppezanottidesign.com) and in some of the most prestigious international dept. stores including Saks Fifth Avenue, Bergdorf Goodman, Neiman Marcus and Nordstrom.

www.giuseppezanottidesign.com

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