Milan Fashion Week – a recap on a journey through space and time

What the following fashion shows have in common is an abstract journey through space and time, between past and future, and between reality and utopia. With futuristic garments and classical-style scenography, you are transported into a parallel universe.

 Missoni depicts the new generations, ambitious and a bit rebel, as seen in their free time, involved in their passions, full of dreams and plans for the future. They move with ease and elegance among suits and multicolor knit and lamè coats that accompany their movements, reflecting the cornerstones of the Maison in a fresher and more optimistic version. Like the wool or cashmere kaftan, a symbol of the versatility of the collection that adjusts to different looks. Chromatic variations, in the brand’s DNA, embrace shades of terracotta, cognac, pink, but also turquoise and orange, up to the elegant white and grey combination. They travel through time under the notes of Mad World, a cover by the Tears For Fears, representative of a succession of generations with the version by Gary Jules first and those by other artists, who have interpreted it, giving it new and endless lives. 


The world is a digital, utopian, and switchable reality where space takes shape according to its relation. In this atmosphere of intellectual freedom, Iceberg celebrates its heritage by wrapping garments. The main color, white, realized on large volumes, takes us back to an appealing aesthetic, like a lunar landscape. 

Then we are transported into an ideal environment, delimited by arches, stairs, and structural elements, leading us into the domestic walls that in this new daily life resemble the workplace, but more silent and less hectic. Grey and black scales, evoking a metropolitan style, appear on tricot dresses; more marked silhouettes and more feminine lines integrated into a new guise, more agile and functional. This is ICEBERG Knitwear Utopia.

“I thought about a complete wardrobe with garments that adapt to every moment of the day, from morning to night—clothes designed for a contemporary detail-oriented woman, immersed in a different and less chaotic reality. The usual pop colors of ICEBERG are softened in favor of an essential palette to escape from reality and dive into a parallel universe, knitted on the skin,”- explains the creative director James Long.


 

The new Salvatore Ferragamo‘s fashion is projected into the future, led by its Creative Director Paul Andrew’s inspiration. References are taken from ’90s science fiction movies, among jumpsuit and padded trousers, metal mesh, and cuts of space uniform. The goal is to relaunch, with an energetic and positive spirit, the future of a world that belongs to everyone by natural law, without distinction of color or social class. Renewed footwear, the starting point of Maison’s story, embraces a new look with the space biker boot for a whole new mission and aesthetic vision. “As Salvatore Ferragamo said about his shoes, this collection is dedicated to all those who have to walk, united in their determination to reimagine and rebuild a new responsible future, positive and joyful,” says Andrew. 


Fendi‘s fashion show with Kim Jones‘ first Prêt-à-porter collection, Artistic Director of Fendi’s Couture and Ready-to-Wear woman Collections, talks about a change, as well. It is about a future that would not exist without the foundation of its past. Fendi’s man and woman cross the catwalk scattered with classical columns that resisted time, like remains of an ancient, unearthed city. References that emphasize and value Karl Lagerfeld’s inheritance, in his monogram, Karligraphy. The architectonic heel of FENDI First shoes, born from an archive drawing, and the patterns of his Couture Collection are echoed in marbled silk clothes, flowered rosette, or delicate organza embroidery on jacquard shirts. 


Even the bags steal the scene, thanks to the new creation of Silvia Venturini for Fendi: FENDI. First, a clutch declined in thousands of varieties, sizes, and materials: leather, shearling, and exotic leathers—new silhouettes for the FENDI Way tote and the FENDI Touch shoulder bag. 

Great attention to the craftsmen of Made in Italy, emphasized in FENDI hand-in-hand project, which involves artisans from the 20 Italian regions to reimagine the Baguette icon.

The collection MANIFESTO dedicated to the FW21-22 of MSGM is a rewind of the tape. A Rewind to understand and regain possession of ourselves and our roots because we cannot plan a successful future without being fully aware of our past. The forced lockdown led us to long pauses to reflect, among flash-back and a deep analysis of ourselves. 

The Manifesto par excellence marks the beginning of something new that affects the whole cultural universe of a historical period. In the seat of Teatro Manzoni in Milan, the film-event was shot by Francesco Coppola, one of the young up-and-coming filmmakers in Italy, under the notes of a song written and interpreted by Gea Politi, editor of Flash Art, in collaboration with Club Domani.

Shiny fabrics, latex, recycled vinyl, and ecological furs tell us about the nightlife in Milan because Manifesto is addressed to a multi-cultural pole open to the future and a tireless and optimistic Milan, the driving force of the economy. 



Adaptation by Intl Editor Francesca Romana Riggio

Milan Fashion Week – a new statement of freedom

Woman Fashion Week 2021 starts with an unmissable tribute to Beppe Modenese, who left us on 21st November 2020, through the work of Beniamino Barrese, who relocates him immersed in a world very dear to him, with the same severity and concreteness with which his voice resounds: fashion. 

 A hectic Milan, accompanied by the usual traffic noise in the background, marks the working hours. Behind his words, the supreme value of fashion as the driving force of the economy and the birth of new professions, which have contributed to creating the Italian identity, is ineluctably rooted in his System. 


Beppe Modenese

In what direction is the fashion we’ll see in the shop windows next fall going? What are the designers inspired by for their idea of style evolution in a pandemic universe that is still difficult to get used to? Moved by new necessities, essential for the preservation of the planet and humanity divided by useless and destructive acts of intolerance, the new collections are also a statement of responsibility, addressed to the new generations who want to be part of a new world regulated by a circular system and free from prejudice.

The common thread of these designer’s fashion shows is a statement of freedom: the freedom to express yourself through what you wear and through your body, the freedom from any social conventions, the freedom to show your true self and who you want to be.

Giorgio Armani’s fashion show is an excursus among the iconic garments of menswear in the last decades, updated in a comfort key to be worn casually by a man who is aware of what he desires and of his body. The knit jackets and the deconstructed coats fall softly on the shoulders, highlighting the natural male shape. Mandarin collars, the signature style of King Giorgio’s elegance, characterize shirts and velvet jackets and fine textures. 

New details are depicted by geometrical patchworks on wool or velvet jackets and t-shirts that highlight the silhouette. Free overlaps of elements characterized by floral prints and embroidery, inspired by far-off places, on classic trousers and velvet loafers, break the stylistic boundaries and offer the best to represent the choice of a garment: the freedom to express yourself. 


Prada‘s fashion show is also a statement of freedom. With its authority, it addresses the concept of the simultaneous existence of masculinity and femininity in man and woman. This freedom from any conventions, wished by Miuccia Prada and Raf Simon, finds expression in the tight jacquard knit “long johns”. If on the one hand, they cover the skin completely, on the other they make it free in all its possible movements, as if it was naked and uncovered, so that the action, the activity, and the intentional act take over. 

The classical shapes change in favor of comfort, with flexible fabrics and unconventional cuts. Evening dresses become comfy suits, and tailored coats are covered with bright colors or sequins, turning their original purpose into the exact opposite. Materials intended for a garment or a preconceived use change destination in the name of freedom from any canons. 

Even the scenography, the same one used for the men’s fashion show, created by Rem Koolhaas and AMO, destabilizes with its “faux fur” and marble accents to represent this exaggerated contrast best way to express one’s idea of freedom. 

It is important to remember that these materials will be donated to Meta, a circular economy project based in Milan, which provides sustainable solutions for the disposal of waste produced by temporary events. 


Fluid materials for the elegant sensuality of N°21, where the lace is the protagonist in its fluid version and is part of weight contrasts, ranging from wool maxi coats to versatile oversize mohair shirts, worn rebelliously by man and woman for the need of communicating through the body, as a result of the forced digitalization caused by the pandemic. 

Precious details, such as Swarovski crystals, follow a pave pattern on impalpable silk tops and accessories or, in a genderless key, they are lined up on check jackets to showcase necks and both the male and female body. Like the egg-shaped speckled wool coats similar for man and woman. Alessandro Dell’Acqua‘s inspiration comes from a polaroid of Carlo Mollino: “It made me think of an aesthetic shape that the great Italian architect also transferred into the positions and attitudes of the women he photographed in environments that he built through his eclectic vision. I wanted to transfer the same eccentric erotism into my collection, typically Italian, that can put together modesty and desire to show off. This gave rise to a very “clean” declination of the middle-class eccentric side, made of lace bras, accidental transparencies, and a desire for carnality and nudity. But their casual exposure makes them naive. 

It is a collection that is not built upon “double entendre” to interpret, but upon direct words that allow men and women to represent themselves as they want to be.”


The new challenge of Alessandro dell’Acqua for Elena Mirò connects brands with principles of femininity and seduction, so dear to the designer who uses the sensoriality of the silk, of the seductive macramè and the wrapping knitwear that together with large outwear follow the body movements naturally. These are materials that can interpret a woman connected with nature and the dynamism of metropolitan life. “I thought about designing desirable clothes without being too influenced by the rules related to sizes,” explains Alessandro dell’Acqua ” Basically, I focused on transforming the fabrics technologically to increase their comfort, even when they are heavy like the tweed, and I have removed any easy solutions that could give the impression of wrapping women in the shape of a sack. I accepted this challenge because I am sure it is possible to work on this topic without falling into the curvy fashion clichè.”


Ermanno Scervino‘s fashion show at Palazzo Serbelloni includes his strengths contributing to the designer’s success. Creator of femininity, he relaunches waist and silhouette on the runway through couture leather and sensuality of the lace to develop an evolved collection with landmarks that are an integral part of Ermanno Scervino’s cultural heritage. Like the leather’s couture working process reaching its highest level on lace and inlays, the wise use of macramè for very feminine dresses. Femininity maintained in research materials such as the innovative use of neoprene declined in a great classic such as the pleated skirt.


Adaptation by Intl Editor Francesca Romana Riggio

Talent Focus: Everything You Need To Know About Gran Canaria Fashion Week 2020

Tongue-in-cheek slogans, sunset fabrics and tactical nip slip vests: here’s everything you need to know about this year’s hottest picks.

Gran Canaria can do no wrong in our eyes. The balmy heat. The sweeping bustling beach stretch. The mouth-watering eats. And let’s not forget, the distinctive fashion scene. Yes, the dazzling colour palettes, ostentatious nods to heritage and the sultry heat of the collections that pour forth from Gran Canaria Moda Calida Fashion Week as years go by. And this year was no exception, marking a special edition given the global health crisis, with the international fashion industry turning their heads once again in Gran Canaria for four days. With the current pandemic, the show swiftly switched up, implementing a sun-drenched catwalk.

Gran Canaria Moda Cálida is an action program for the textile industry in the island, created by the Gran Canaria’s Council Department of Industry, Commerce and Crafts, which has the counselling of the Asociación de Creadores de Moda de España (ACME), associated institution from 2017. Fashion is for this organization a growing sector with many possibilities for the industrial development and Gran Canaria represents the framework in which designers and companies support their projects. Until 25th October, the Canarian catwalk hosted the parades of the Canarian firms Diazar, Palmas, Carlos San Juan, Maldito Sweet, Lucas Balboa, Chela Clo, Nuria González, Arcadio Domínguez y Aurelia Gil; junto a Kokú Kids, Ladybug’s Cris e It Child in the children’s category. The show also included the participation of leading national and international firms such as TCN, Bannana Moon, Livia, Guillermina Baeza, Carlos San Juan, Gottex, Aurelia Gil, Dolores Cortés, Como un Pez en el Agua, Énfasis, All Sisters, All That She Loves, Palmas, Miss Bikini y Ágatha Ruiz de la Prada; next to the children’s brands Fátima Rodríguez, Bannana Moon Kids, Dolores Cortés Kids, Cosas de Mon y Belle & Rebel. TCN was the firm in charge of opening the show.

The firm TCN, a worldwide reference in the beachwear universe, was responsible for the inauguration of the catwalk today with an individual show that marked its return to Gran Canaria Swim Week by Moda Cálida after a few editions. TCN is committed to a collection faithful to its origins and its characteristic lifestyle: a boho chic without stridencies that is identified by its style and its characteristic “je ne sais quoi” Sant Remy is the main thread of the Spring-Summer TCN 2021 collection. Provence and its lavender fields are the stars in a story of unique and unrepeatable moments where the TCN woman dresses for an ethereal and light summer.

Gran Canaria Swim Week by Moda Cálida welcomes its second day in ExpoMeloneras (Maspalomas), under the co-organization of the Cabildo de Gran Canaria and IFEMA. By all means, the second day was incredibly enlightening and saw a true evolution of the city’s fashion come forward: the day continued with the double fashion show of Chela Clo and Diazar in first place; and Banana Moon and Livia, afterwards. The first show presented her collection “Discordant Retro Vibes“, which embraces current trends in New York youth fashion inspired by the 90’s. The asymmetrical fades of tie-dye and the abstract forms of terrazzo and marble inspire Chela Clo’s collection for the Spring-Summer 2021 season. Diazar has opted for black as the leitmotif of the collection. The compositional elements that make up the proposal of the collection “The New Black, by Diazar” are based on concepts linked to a dark chromatic range with nuances.

Later, it was the turn of Guillermina Baeza, an exceptional guest, who unveiled a collection born from Tangier’s magic. The colours of the collection evoke nature: the blues lead to the sea, and the oranges, cream and mauve, to a sunset in the Haffa cafe. The memory of the smell of “azahar” mixed with that of spices paints the earthy colours with golden flashes.

The afternoon continued with Carlos San Juan and Gottex. To design his collection, Carlos San Juan explored the way in which tensioning cables manage to hold the most spectacular structures, giving them, at the same time, an extraordinary beauty. Gottex has presented a collection with innovative techniques, avant-garde shapes and a variety of new textures and soft fabrics.

To conclude, Aurelia Gil was responsible for closing the day with a collection full of spectacular looks and garments made of tulle that dresses with fantasy the swimwear proposals. The designer presented, on the one hand, pure and unpretentious looks with the swimwear as main character, and on the other hand, totally structured looks that use the swimwear to create a formal look.

London Fashion Week Goes Gender Neutral, Launching A Digital Platform For The Next 12 Months: Everything You Need To Know

The British Fashion Council (BFC) has just announced that for the next twelve months, all London Fashion Week will merge womenswear and menswear designers into a one-gender platform, allowing greater flexibility.

From this June, London Fashion Week will take a new approach as a digital-only platform in light of these delicate times and will run from June 12 2020 through its normal time. The digital platform (available at www.londonfashionweek.co.uk) will relaunch and be for both trade and consumer audiences. 

The new digital experience will be open to global audiences, offering interviews, webinars, digital showrooms and exclusive insights in London’s fashion, giving the opportunity to existing collections and retailers to make orders for next season’s merchandise. 

With an aim of boosting a community, London Fashion Week will ensure storytelling is done to give a fresh voice to British fashion, putting together a platform that comprises content from designers, creatives, artists and brand partners, enabling collaboration and bringing together fashion, culture and technology.

Caroline Rush CBE, BFC Chief Executive commented: “It is essential to look at the future and the opportunity to change, collaborate and innovate. Many of our businesses have always embraced London Fashion Week as a platform for not just fashion but for its influence on society, identity and culture. The current pandemic is leading us all to reflect more poignantly on the society we live in and how we want to live our lives and build businesses when we get through this. The other side of this crisis, we hope will be about sustainability, creativity and product that you value, respect, cherish. By creating a cultural fashion week platform, we are adapting digital innovation to best fit our needs today and something to build on as a global showcase for the future.  Designers will be able to share their stories, and for those that have them, their collections, with a wider global community; we hope that as well as personal perspectives on this difficult time, there will be inspiration in bucketloads. It is what British fashion is known for.” 

Celebrating the Anniversary of Portugal Fashion Week

The 46th edition of the Portugal Fashion Week held in the suggestive Alfândega do Porto Congress Center location has closed after the first day due to the risk of Covid-19. Despite this event this edition marked the 25 years of the event dedicated to Portuguese fashion set up in 1995 and the 10 years of the BLOOM, platform dedicated to upcoming fashion designers. 

Throughout these 25 years, Portugal Fashion has showcased, nationally and internationally, 1,986 collections by 171 designers (national and international, renowned and upcoming designers), and 143 brands (clothing, footwear, and jewellery). “During Portugal Fashion’s 25th anniversary celebrations, we will inevitably evoke the history of the event and its important contribution to the promotion, enhancement and international expansion of national fashion.

Susana Bettencourt
Susana Bettencourt
Susana Bettencourt
Alexandra Moura
Alexandra Moura
Alexandra Moura
Alexandra Moura
Alexandra Moura
Alexandra Moura
Alexandra Moura
Alexandra Moura
Alexandra Moura

But, above all, our purpose is to aim for the future, with a set of initiatives that highlight the potential of Portuguese fashion and show the strength of this sector as a catalyst for talent, creativity and innovation in different areas”, explained Portugal Fashion’s project director, Mónica Neto.

There are several examples of emerging designers who, after training in Bloom, have consolidated their careers and are now on the Portugal Fashion calendar, such as Estelita Mendonça, Hugo Costa, Inês Torcato, David Catalán or Susana Bettencourt. The first day of show was mostly dedicated to young BLOOM designers. On show the collection by Maria Meira, Unflower, Rita Sá, 09. 0.9 Virus, João Sousa, Carolina Sobral and ARIEIV, in addition to the 3 winners of the “Novos Criadores PFN” competition, Ana Campos, Diogo Van der Sandt and Maria Gaudêncio.

All these shows have been done with closed doors due to the threat of the spread of Covid-19. Among the designers showcasing at BLOOM, UNFLOWER showcased a collection inspired by the work of Lucian Freud who portrayed Celia Paul on canvas with great emotional power, insistently and cold-heartedly for her vulnerability.

09 Virus
09 Virus
09Virus
09 Virus
09 Virus
Arieiv
Arieiv
Carolina Sobral
Carolina Sobral
Carloina Sobral
Joao Sousa
Maria Meira
Maria Meira
Maria Meira
RitaSa
RitaSa
RitaSa
RitaSa
Unflower
Unflower
Unflower

The collection is inspire by these dynamics – strength and weakness -, alternating serge and leather parts overlaid on tight, structured knits, patched with overlapping stitching and seams, and satin showing frailty and the romantic involvement. Maria Meira collection explores the dualism of light/shadow and the creative process is revealed by the quest for possible shapes behind a projection; this generates an ambiguous vision of a universe where light and shadow become one and turn into a pictorial representation of themselves with a collection of casual dark items enlightened by touch of yellow.

Warm colors with intense shades of ocher and orange for the the men’s sports collection by Rita Rodrigues de Sá who plays with materials, colors and details, as well as in pieces divided between the right and the wrong side, which reflect a state of  a decontracted fashion easy to wear. 0.9 Virus looks at sustainability focusing on water, a finite resource – a terrible waste of the source of being – and the ability of molten magma to recover.

The collection is made of mainly organic and recyclable materials – terry cloth, serge and denim in black and shades of blue, alluding to the power and exuberance of the resources. Black prints that distinguish the oil ripples on the crystalline water.

The collection of João Sousa is a tribute to his grandmother Belmira, the name “Bellamira” analogy is Bella (recalling the fantasy and all of that imaginary things) and Mira (the nickname of the grandmother). It represents all the struggles in life of the lady from the breast cancer to the loss of both legs because of the diabetes.

David Catalan
David Catalan
David Catalan
David Catalan
David Catalan
David Catalan
David Catalan

The fabric manipulation and the asymmetries symbolize the obstacles that rise when no one is expecting. The result is a unique assemblage of items for men and women where sophiscated constuctions and references are interwoven.

Carolina Sobral conceives a “complete wardrobe” for the modern-day woman. It consists of classic, casual and versatile lines, using timeless colours such as beige, green and black predominate, with touches of blue and yellow standing out.

While keeping to the aesthetics of label, “SHIFT” intends to present a functional, practical collection for sophisticated, contemporary women. BLOOM closes with ARIEV which has developed a series of unique and irreverent garments playing with over volumes and a punk mood for the clothing brand Lo Siento.

Among the designers to watch on the mail Potugal Fashion Calendar is the menswear line by David Catalán who revisits the universe of football casuals. Developed upon the wardrobe of the football fans of English teams, Catalan develops silhouettes that reflect the identity of the style football casuals, but with a relaxed attitude and joyful colors.

In the same urban mood is Maria Gambina who reinforces the brand identity with  graphics and materials with innovative, sustainable and recycled finishes. Bomber jacket, Trucker, Duffle coat and Trench coat are reinterpreted and deconstructed details normally used in the interiors of the pieces are highlighted and played with false pieces in unforeseen layers.

Maria Gambina
Maria Gambina
Maria Gambina
Maria Gambina
Maria Gambina
Maria Gambina
Maria Gambina

Looking at more experimental fashion is “Overload”  Susana Bettencourt’s manifesto that hrough her own material universe – Knitwear – she shows us how all the parts come together and give rise to hard shapes, a heavy structure and completely opposing universes. The designer is focusing on sustainable production and the “Overload” presentation is a way of fighting the mass, toxic production of fast fashion.

Last but not least, a name who is now also known internationally, Alexandra Moura took inspiration from the social neighbourhoods of Lisbon city. These cultural mixtures are a result of their coming to Portugal from Africa in the 70s and their adjustment to a different culture never forgetting their roots.

The collection mixes opposites, from the ” underground” with ethnical features, to the Hip-Hop with African influences. The classic of an antique generation contrasts the new generation’s streetwear, the traditional costumes to street art, creating contemporary and “retro” silhouettes.

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Highlights Milano Moda Uomo

Not only fashion shows in this Milano Moda Uomo autumn winter 2020 2021, but also presentations scattered in the coolest locations of the city. Waiting for spring, we went to find out in preview what the key pieces will be for next year.

Zegna 

In a geometric forest of threads, the Ermenegildo Zegna XXX Winter 2020 collection materializes. A redefinition of tailoring outlines the spirit of the season, while tailoring know-how is explored in new hybrid directions. The silhouette is clean and layered; the layering of the garments is accentuated; ergonomic details such as patch pockets add a functional note. The three-button suits with slightly squared one and a half breasted jackets and tight trousers at the bottom are worn with voluminous blousons; the overshirts with zip and deep neckline replace the traditional shirts. The tailored vest makes its comeback as a passe-partout, with or without the suit. The constant evolution process defines the new forms we saw on the catwalk.

Kiton 

The Kiton Men’s Fall / Winter 2020/21 collection enhances the suit as an icon of elegance and sobriety, offering a new stylistic interpretation. Deconstructed and modeled to be worn by men on different occasions, the dress is combined with a formal turtleneck or a denim shirt, broken together with perfect-fit jeans, which has become the iconic garment of the latest collections, cotton trousers and sneakers. Elegance is relaxed, also thanks to the new textures and innovative fibers that Kiton cleverly develops in his Biella wool mill.

Dondup

Masculine and feminine. Tradition and innovation. These are the cornerstones on which the creative studio Dondup worked to design the new winter collections. An analysis that finds its distinctive code in the relationship between man and woman, between craftsmanship and research. The meeting area is the tailoring world: the suggestions at Savile Row, with traditional fabrics, marry the mastery of the “Made in Italy” production.

Brett Johnson

Brett Johnson with the new collection wanted to create a wardrobe designed for every modern cosmopolitan traveler. A celebration of masculine elegance through contemporary aesthetic codes designed to transit, with the same aplomb chic, for New York like Milan or Monte Carlo. Craftsmanship is an essential element for the entire collection, as well as the excellence of the material. The garments are made using materials such as vicuña (both knitted and textured), 14-micron cashmere, a technical effect fabric made of pure silk, Sea Island cotton, suede cashmere and crocodile.

Giuseppe Zanotti 

For the Autumn/Winter 2020 season, Giuseppe Zanotti evolves and renews the very concept of elegance. His proposal is versatile, dynamic, with a wide scope and strong stylistic content. The formal day line makes its way between materials rich in textures and iconic details. English classicism marries the graphic dimension, giving life to a young and creative expression. Chelsea boots and moccasins dress the new thanks to the meeting with plexi, futuristic and unusual heels, or to the addition of elegant country buckles. The color choice is solid and material: greased crusts, soft leathers and prints are colored in red, plum, black, bottle green, dark brown.

Marcelo Burlon

Distortion is the watchword for autumn-winter 20/21. Deformed flowers – created by Mirko Borsche – folk motifs, allover liquefied pied-de-poule motifs create psychedelic effects on bomber jackets, jacquard sweaters, shirts, padded anoraks, sweatshirts and shorts. The way in which pockets and details are applied to the pieces is also distorted, while contrast stitching creates another level of distortion. The reflective duvets, the single-breasted jackets and the bomber jackets covered with Swarovski crystals are designed to shine and dazzle. The color palette is a fusion of stone, brown, musk, sesame, black illuminated by a dazzling blue and colored prints.

MSGM E CULT

A really cool partnership between CULT, a glam brand with a rock soul born in 1987, and MSGM, the first Made in Italy designer brand, designed by Massimo Giorgetti. The special collaboration was presented during the MSGM fashion show at the Calabiana Hub. Two brands that marry the same values: freedom of expression, independence, irreverence. The BOLT, the iconic steel-tipped amphibian of CULT that has made the history of footwear for rockers and beyond, has been revisited by MSGM in an unconventional key.

ICEBERG 

The location chosen by the ICEBERG Creative Director James Long for the Fall-Winter 2020 men’s collection show could not better represent this visionary party: “the Alcatraz”, a historic Milanese club that bears the name of the most famous prison in the world. The same multi-lingual patrol of ICEBERG breaks the rules and joins the party. The “overseers” with their reflective uniforms lose their austerity and join the ravers.

SPYDER 

Spyder invites you to face the challenges of everyday life with a bold and cheeky spirit. In the gym, on the field or in the city streets, he sides with all those who have a courageous heart, a clear mind and limitless tenacity. A dynamic and energetic vibe characterizes the Performance collection for the next cold season. The bold iconography of street art influences the graphic appeal of the collection, which at the same time guarantees excellent performance and the right dose of urban style.

HB KONG 

40 looks, one for each year from the founding of the brand to today, celebrate the launch of KB HONG. KB HONG’s debut collection is inspired by retro-futurism, the contemporary artistic current that draws inspiration from the way the future was imagined in the 1950s and 1960s. Its translation in the fashion field is transposed into a design characterized by the combination of retro and futuristic elements.

Le Tasca

Le Tasca con la collezione FW 20-21 prosegue la sua esplorazione nel mondo dell’abbigliamento, raccontandosi attraverso l’attitudine “utlitaristica” delle sue proposte. Un linguaggio formale e funzionale che traduce il respiro di chi viaggia ed esplora la città con “le mani libere”. Un total look che prende il posto dell’accessorio: le tasche piccole, grandi o grandissime possono contenere i nostri oggetti e Le Tasca diventa divisa del vestire contemporaneo.

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