Timeless destinations

At Como Lake we explored the historic Grand Hotel Tremezzo, the modern and rigorous Sereno, the classicism of Villa Lario and then the refined design of Villa Peduzzi. On Garda Lake, classic meets exotic at Grand Hotel Fasano, while silence and simplicity are at home at Forestis on our Dolomites.

This section is a journey into established and well know destinations but with a different eye on lifestyle. A series of more alternative places that stand out for their hidden beauty.

Villa Peduzzi – Pigra (CO) 

A fine example of Art Nouveau architecture, perfectly integrated with modern buildings, the Villa enjoys one of the most beautiful views in Europe, standing on top of the Como Lake. Its panoramic view embraces the Lake, the valleys and the mountains. 

Grand Hotel Tremezzo – Tremezzina (CO) 

His story begins in 1910, in full Belle Epoque. An enchanting place, with a breathtaking view on the panorama of Bellagio, the Azaleas Riviera, and the beautiful rocky mountaintops of the Grigne.

Villa Lario – Pognana Lario (CO) 

This estate represents the perfect blend of classic Italian architecture and modern standards of luxury. The eighteen suites of the complex are spread out across four different buildings: the Palace, the White Villa, the Pavilion and the Garden Suite, surrounded by two acres of private green. 

Il Sereno – Torno (CO) 

The stylistic sobriety is mirrored in the silent lake surrounding the area: the harmonious shapes recall a sense of peace and elegant tranquility. Designed by Patricia Urquiola, it stands out for its stern and simple construction, the cornerstone of every creation of the Iberian archi-star.  

Grand Hotel Fasano & Villa Principe – Gardone Riviera (BS) 

Tradition and modernity are combined in harmony inside this peaceful oasis. A luxury hotel, ideal to indulge in the fascination of a historical mansion that incorporates the local atmosphere with exotic charms. 

Forestis Dolomites – Bressanone (BZ) 

A shelter kissed by the sun and deep in the silence of the Plancios woods, where one can rediscover the values of time, simplicity and nature, immersed in a place full of energy and extraordinary natural features. 

Botox might benefit man’s love life

It’s now established that a lot of men use Botox and to back it up there are some data that in the last years show a turnaround. Men who use Botox far outweigh the female sex. The numbers in respect tell us that women who ask for aesthetic medical treatments are the 74% against the 85% of men, a number which looks destined to grow because of the numerous benefits shown by the use of Botox as a booster of sexual life. We talk about these recent studies and possible applications with the Doc. Nicola Macchione, urologist of the hospital San Paolo in Milan. 

What do we talk about exactly when we use the term Botox? 

For Botox we mean the commercial and purified form of the neurotoxin A of “clostridium botulinum”, a germ which belongs to the family of tetanus, gram + which produces spores. It’s the most toxic protein known, with a very low lethal dose, but fortunately thermolabile (you can destroy it with heat). 

Having regard to its toxicity, why is it used in medicine? 

The mechanism of action which is used in medicine is the ability of this toxin to cause a muscle paralysis. The botulinum toxin acts at the level of the nerve-muscle junction (where nerve and muscle come together) by inhibiting the release of acetylcholine from the nerve ending, a “messenger” of the nerve which tells the muscle to contract. This determines a “relaxation” of muscle fibers and the disappearance of the famous wrinkles. 

In addition to wrinkles it seems that Botox is a real help to improve the sexual life of men, isn’t it? 

As often happens in medicine, a molecule finds almost always more fields of application, in fact we try to exploit its mechanism of action in all the situations in which a reduction of the contraction of muscle fibers can be useful. Many studies to show the action of Botox on male genitals have been performed. 

Tell us more details.. 

One of the fields in which it seems to be more beneficial is when it is used for the premature ejaculation. In fact, in a recent study, performed on a sample of 70 patients, by doing an injective treatment with the botulinum toxin at the level of Bulbospongiosus muscles (responsible of the ejaculatory reflex) they got an increase in the times of ejaculation. These data have immediately appeared encouraging, in fact other similar studies are in progress to offer another therapeutic action for the treatment of premature ejaculation. 

And as regards the erectile dysfunction? 

Also in this case the efficacy of Botox has been shown in many studies. The rational of this use is in the fact that the “release” of the smooth muscle fibers of the tissue of corpora cavernosa cause an increase of the blood supply to the penis, improving in this way the quality of the erection. In the near future it could represent another therapeutic line for the erectile dysfunction. 

In what other circumstances is it possible to use Botox? 

For example, in the issues affecting the scrotum. Better known as “scrotox”, is a surgical treatment that involves the injection of the botulinum toxin at the level of the muscle responsible for testicular contraction, which means the Cremaster. The first clinical experience, who gave the way to this treatment, dates back to 2011, when this procedure was executed on a boy affected by testicular pain, non-responsive to other therapies, related to the hypercontraction of the Cremaster. Since then, in addition to functional reasons, this treatment is also executed for “aesthetic” reasons, to reduce the tone of the Cremaster and to allow the testicles not to go up to the abdominal cavity. The aesthetic reason is in the fact that this condition determines an apparent increase of the scrotal volume. A similar effect is achieved also for the penis. 

In what way this treatment can improve the penis size? 

Actually, it is a similar condition, but you act on a different site. In a recent study, in fact, has been shown that by injecting Botox at the level of the subcutaneous fibromuscular tissue, the level of penile retraction in a state of flaccidity is reduced. It determines an apparent increase of the the size of the organ in a state of rest. It exists, in fact, situations (stress, cold, workout) where the reflection of the penile retraction is very high, by determining an erroneous perception of the penis size and so discomfort. For this reason, this procedure is interesting for all the patients that suffer from the “locker room syndrome”. 

The effect is temporary? Are there particular contraindications? 

Yes, the activity of the botulinum toxin at the level of the neuromuscular junction is reversible. The effects of Botox are limited in time. They depend on the dose and on the site of injection while the collateral effects reported in all the studies are few and far between. They are all outpatient operations, so they don’t include a hospitalization. After the treatment it’s not necessary to observe special precautions. 

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Women’s Day: beauty ideas for her

What better occasion than March 8, Women’s Day, to give one of the latest beauty offerings of the moment? Take a look at our gallery: hair products, skincare and the latest generation hair dryers. With these selection vetted by our beauty editors you can’t go wrong!

Davines Alchemic 

Effective on blond or previously lightened hair, the Alchemic creative conditioners can be used alone or mixed with the other conditioners of the Alchemic line to create unusual colored effects on the hair. Another possibility is to mix them with neutral conditioners for a more diluted color.


La Biosthétique

Gentle cleanser with the color protection complex for bleached, colored and natural blond hair with cold highlights. This sulfate-free shampoo with its anti-yellow formula is specially created for cold blonde shades and bleached hair.

Shiseido White Lucent Illuminating Micro-Spot Serum

An anti-spot illuminating serum that acts on the Outer and Inner Melanin Zone, the two areas identified by the Japanese brand as those with the highest concentration of melanin, to quickly minimize the visibility of brown spots, dull appearance and uneven skin tone.


La Mer The Eye Concentrate

A more effective and concentrated formula that transforms and protects the delicate area around the eyes. Advanced and concentrated treatment that reduces the appearance of dark circles, smoothes and reduces lines and wrinkles and helps prevent the appearance of future visible damage.

Too Faced Hangover Pillow Cream

Moisturizing cream that rehydrates the skin thanks to the Dream Complex™ formula, a combination of minerals, coconut water, seaweed, mango seed butter, avocado oil, Vitamin B and other nourishing ingredients.

Too Faced

Clarins Lip Comfort Oil Intense

8 ultra-pigmented mirror-effect shades: a formula-treatment enriched with organic American oxy-coconut oil, with moisturizing power, which diffuses the light for a unique brilliance.


Maria Galland Paris Poudre Bronzing Sublimator

Beauty tanning powder that produces a natural tan, giving instant brightness and active hydration thanks to the encapsulated hyaluronic acid. For a diffuse complexion to be applied on the face and décolleté.

Pixy collagen Lip Gloss

The first lip gloss based on Acacia Collagen, peptides and Vitamin E, volumizes and moisturizes the lips leaving them soft and silky with a slightly glossed finish.


Ferragamo Signorina In Fiore

The fragrance pays homage to the romantic and joyful soul of young women. At the dawn of a splendid spring, each young lady welcomes the flower season, revealing her most romantic side. The fruity and floral bouquet leaves behind a trail of soft white and creamy sandalwood musk.

Salvatore Ferragamo

Ghd Helios

Its powerful but highly concentrated air flow travels at 120 km/h to drastically speed up the styling routine. The shaped spout facilitates the concentrated distribution of temperature and air flow, offering precise control for truly professional brushing.


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Men’s hair care: the news for the winter

Treatments to experiment in the salon or simple allies for the beauty routine of our hair to be used at home. These are the latest news for the winter to try immediately!


Oliocento is the protagonist of one of the services carried out in the brand new Grooming Lounge of Womo, the spectacular shop in Piazza Alvar Aalto, in Milan, where the Bullfrog barbershop is also present. It is the first product of the brand made of 100% natural ingredients: with the antioxidant, soothing, astringent and moisturizing properties of hemp. Its ideal formula for taking care of beard and hair and facial skin.


The perfect anti-pollution ally for sensitive skin. It prevents dryness and makes the hair more manageable and protects it from external agents such as pollution. Rich in Tea Tree Oil, it helps the skin to maintain its hydration and to fight dehydration.


Charcoal paste with strong fixing for easy application styling thanks to its creamy and malleable consistency. It gives texture, body and lasting fixation. The strong fixative and texturizing effect of this paste is the result of a calibrated mix of highly performing lmogenic ingredients, which coat the stem ensuring the highest performance.


The new Ghd Helios ™ hairdryer features a light and long-lasting brushless motor and is designed for speed, creating a powerful but highly concentrated airflow that travels at 120 km / h to drastically speed up the styling routine. The shaped spout facilitates the concentrated distribution of temperature and airflow, offering precise control for truly professional styling.


Four “shot” salon treatments rich in a specific active ingredient that transforms the condition of hair and skin in 5 minutes, offering immediately visible results. Thanks to the innovative molecular structure of the formulation, the active ingredients penetrate deeply into the hair fiber, providing excellent performance.

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Highlights Milano Moda Uomo

Not only fashion shows in this Milano Moda Uomo autumn winter 2020 2021, but also presentations scattered in the coolest locations of the city. Waiting for spring, we went to find out in preview what the key pieces will be for next year.


In a geometric forest of threads, the Ermenegildo Zegna XXX Winter 2020 collection materializes. A redefinition of tailoring outlines the spirit of the season, while tailoring know-how is explored in new hybrid directions. The silhouette is clean and layered; the layering of the garments is accentuated; ergonomic details such as patch pockets add a functional note. The three-button suits with slightly squared one and a half breasted jackets and tight trousers at the bottom are worn with voluminous blousons; the overshirts with zip and deep neckline replace the traditional shirts. The tailored vest makes its comeback as a passe-partout, with or without the suit. The constant evolution process defines the new forms we saw on the catwalk.


The Kiton Men’s Fall / Winter 2020/21 collection enhances the suit as an icon of elegance and sobriety, offering a new stylistic interpretation. Deconstructed and modeled to be worn by men on different occasions, the dress is combined with a formal turtleneck or a denim shirt, broken together with perfect-fit jeans, which has become the iconic garment of the latest collections, cotton trousers and sneakers. Elegance is relaxed, also thanks to the new textures and innovative fibers that Kiton cleverly develops in his Biella wool mill.


Masculine and feminine. Tradition and innovation. These are the cornerstones on which the creative studio Dondup worked to design the new winter collections. An analysis that finds its distinctive code in the relationship between man and woman, between craftsmanship and research. The meeting area is the tailoring world: the suggestions at Savile Row, with traditional fabrics, marry the mastery of the “Made in Italy” production.

Brett Johnson

Brett Johnson with the new collection wanted to create a wardrobe designed for every modern cosmopolitan traveler. A celebration of masculine elegance through contemporary aesthetic codes designed to transit, with the same aplomb chic, for New York like Milan or Monte Carlo. Craftsmanship is an essential element for the entire collection, as well as the excellence of the material. The garments are made using materials such as vicuña (both knitted and textured), 14-micron cashmere, a technical effect fabric made of pure silk, Sea Island cotton, suede cashmere and crocodile.

Giuseppe Zanotti 

For the Autumn/Winter 2020 season, Giuseppe Zanotti evolves and renews the very concept of elegance. His proposal is versatile, dynamic, with a wide scope and strong stylistic content. The formal day line makes its way between materials rich in textures and iconic details. English classicism marries the graphic dimension, giving life to a young and creative expression. Chelsea boots and moccasins dress the new thanks to the meeting with plexi, futuristic and unusual heels, or to the addition of elegant country buckles. The color choice is solid and material: greased crusts, soft leathers and prints are colored in red, plum, black, bottle green, dark brown.

Marcelo Burlon

Distortion is the watchword for autumn-winter 20/21. Deformed flowers – created by Mirko Borsche – folk motifs, allover liquefied pied-de-poule motifs create psychedelic effects on bomber jackets, jacquard sweaters, shirts, padded anoraks, sweatshirts and shorts. The way in which pockets and details are applied to the pieces is also distorted, while contrast stitching creates another level of distortion. The reflective duvets, the single-breasted jackets and the bomber jackets covered with Swarovski crystals are designed to shine and dazzle. The color palette is a fusion of stone, brown, musk, sesame, black illuminated by a dazzling blue and colored prints.


A really cool partnership between CULT, a glam brand with a rock soul born in 1987, and MSGM, the first Made in Italy designer brand, designed by Massimo Giorgetti. The special collaboration was presented during the MSGM fashion show at the Calabiana Hub. Two brands that marry the same values: freedom of expression, independence, irreverence. The BOLT, the iconic steel-tipped amphibian of CULT that has made the history of footwear for rockers and beyond, has been revisited by MSGM in an unconventional key.


The location chosen by the ICEBERG Creative Director James Long for the Fall-Winter 2020 men’s collection show could not better represent this visionary party: “the Alcatraz”, a historic Milanese club that bears the name of the most famous prison in the world. The same multi-lingual patrol of ICEBERG breaks the rules and joins the party. The “overseers” with their reflective uniforms lose their austerity and join the ravers.


Spyder invites you to face the challenges of everyday life with a bold and cheeky spirit. In the gym, on the field or in the city streets, he sides with all those who have a courageous heart, a clear mind and limitless tenacity. A dynamic and energetic vibe characterizes the Performance collection for the next cold season. The bold iconography of street art influences the graphic appeal of the collection, which at the same time guarantees excellent performance and the right dose of urban style.


40 looks, one for each year from the founding of the brand to today, celebrate the launch of KB HONG. KB HONG’s debut collection is inspired by retro-futurism, the contemporary artistic current that draws inspiration from the way the future was imagined in the 1950s and 1960s. Its translation in the fashion field is transposed into a design characterized by the combination of retro and futuristic elements.

Le Tasca

Le Tasca con la collezione FW 20-21 prosegue la sua esplorazione nel mondo dell’abbigliamento, raccontandosi attraverso l’attitudine “utlitaristica” delle sue proposte. Un linguaggio formale e funzionale che traduce il respiro di chi viaggia ed esplora la città con “le mani libere”. Un total look che prende il posto dell’accessorio: le tasche piccole, grandi o grandissime possono contenere i nostri oggetti e Le Tasca diventa divisa del vestire contemporaneo.

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Christmas 2019: the best beauty gifts

Festive fragrances, skincare in special combinations and limited editions designed specifically for the Christmas period. For Christmas 2019, beauty, in its most sparkling garments, gives us surprises that make us dream. It’s definitely the best time of the year for experts or beauty enthusiasts!


A new collection of warm or fresh fragrances, woody or slightly floral, amber or fruity, always evocative and enveloping dedicated to the contemporary man with a retro appeal.


Those who love shaving will fall in love with The Cool Shaver pack that includes the shaving cream secret potion N.1 in 250ml format, the authentic barber product to be used with the professional brush and shaving bowl to whip cream and safety razor complete with leather razor holder, very comfortable to carry on the road.


A case dedicated to hydration, with the total non-stop hydration facial gel 24H 75 ml, Toning Shower Gel 100 ml Shaving Foam, all in the travel-bag signed The Bridge.


The casket, covered with an elegant damask pattern, includes the 50 ml eau de toilette and the 75 ml aftershave balm, to celebrate the king of everyday life.


The Beauty water box contains three essential products for glowing skin, such as the Eau de Beauté 100 ml the Mousse Nettoyante Fleur de Vigne in the 50 ml format and the Masque Instant Detox in the 15 ml version.


Diptyque wishes luck, protection and harmony with its three new candles. Their olfactory composition uses plants and ingredients with beneficial virtues and, according to an ancient Latin American legend.


The man’s excellence package contains anti-aging products such as the Nuxellence 50ml youth refill fluid, the 15ml multi-function eye contour and the 200ml multi-use shower gel.


With Series 8 Braun presents an electric shaver that offers a better shaving experience. The design of pure and essential shapes allows men to feel at their best in a simple and fast way.


A bouquet designed for the home on ‘Christmas Notes’ with the magical accord created with orange, mandarin, broom, jasmine, honey, cinnamon, walnut and Mediterranean maquis.


The Skull is the first fragrance of the famous designer, and is the result of a co-creation conceived by Philipp Plein himself and the master perfumer Alberto Morillas, highly appreciated internationally. Presented in the eau de parfum version, the perfume is a luxurious and sensual olfactory tattoo. (This December will be available only in selected PHILIPP PLEIN boutiques and on the online store in Europe and the United States).


The Rich Cream 50ml & The Body Cream 170ml is a kit that includes a facial and body cream, to benefit from an intense “from head to toe” hydration. 


The box is dedicated to the tone and anti-age protection for men with the brand’s iconic products. 


This combination of sports is supplied complete with a practical water bottle, 20ml microfoam detergent and the small but effective personal smart coach LUNA fofo.


Complementary and intense, the limited-edition fragrances by Trussardi Parfums are the perfect gift to give to their respective partners. Yin (black) and yang (white), male and female. 


The Israeli brand, famous throughout the world for its luxurious skincare collection based on precious minerals and ingredients from the Dead Sea, signs an exclusive kit for Italy created in collaboration with Moleskine. 


Also this year, REN Clean Skincare has chosen Silken Favors for the creation of the Christmas Kit with some of the top sellers of the English bio-based skincare brand, enclosed in cute boxes ready to give or to give as gifts.


Aesthetically inspired by the most famous Italian car in the world, the fragrance begins with notes of grapefruit, Timur pepper and pink pepper, which gives way to a flowery heart of geranium and Florentine iris. The shower gel completes the gift idea.


Ideal for those who love the masculine aromatic notes of bergamot, cardamom from Guatemala and dried fruit, the Iceberg For Him box contains the fragrance of the house and a shower Gel that gives softness and a unique scent to the skin.

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Belei: Amazon first skincare

It’s called Belei and it’s the first Amazon beauty line. It gives high-quality skincare to different types of epidermis made with ingredients of proven efficacy such as peptides, hyaluronic acid, vitamin E and coal.

Linea skincare Belei

The products are a total of 19, from the 24h facial moisturizer for ultra-sensitive serum vitamin booster skins to the day and night detox creams, to help us deal with the most common skin care-related problems, such as the appearance of fine lines and wrinkles, dark spots, dehydration and opacity. The plus: a formulation without parabens and formaldehyde, moreover no tests have been performed on animals during the creation of the line.


Alessandro Maestri, head of the Amazon.it Beauty category, comments: “We adopted a simple and no-frills approach during the creation of Belei, developing products with ingredients that have shown both to give excellent results and to guarantee our customers excellent quality spending less time and money “.

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Men’s oily skin, how to treat it

Oily skin in men shows very recognizable evidence, starting from a dull complexion, the aspect is very often shiny and oily and, at last, the clear presence of imperfections. Besides, the youngest add acne and unattractive pimples. How to take action? Good cleansing is crucial, but also restoring the regenerative capacity of our skin by the use of specific products for our skin care is important. 

Korff Purifying

With a dark black texture, it allows an effective facial cleansing and the removal of leftovers of make-up. Perfect for purifying mixed and impure skin, handy to use and shortly foaming, it leaves the skin soft. It is also suitable for sensitive skin. 

URIAGE Hyséac 3-regul Trattamento Globale

Trattamento “3 in 1” che favorisce l’eliminazione delle imperfezioni (brufoli, punti neri, eccesso di sebo) e lascia la pelle opacizzata. Leggera e non grassa, si assorbe facilmente.
A “3 in 1” treatment that helps eliminate imperfections (pimples, blackheads, excess sebum) and leaves the skin matted. Light and non-greasy. it is easily absorbed. 

Kiehl’s Oil eliminator 24 hour anti-sjine moisturizer

A moisturizing facial fluid with an ultra-light texture. It contains Aerolite™ which, thanks to its advanced technology, instantly helps absorb excess sebum and balance skin sweating. It gives the skin a matte look, free from the shiny effect for 24 hours. The skin is immediately matted, while over the time the product performs an effective sebum-balancing action. 

Collistar Idratante Viso Opacizza&Purifica

Multi-functional face formula that instantly dulls and protects. Over the time it has an effective sebum-balancing action. It contains the Mat-Perfect Men Collistar®, associated with normalizing and protective Vitamins F and B6, moisturizing Hyaluronic Acid, Vitamin E anti-free radicals and ultra-micronized powders, which absorb excess sebum for an immediate anti-gloss effect. 

Foreo Luna 3

With the latest innovation from FOREO LUNA 3, this facial cleansing brush removes up to 99.5% of dirt and sebum, preventing the accumulation of bacteria and providing visible results in a few minutes: healthy and brighter skin. 

Ren Clarimatte™ T-Zone Control Cleansing Gel

It balances the production of sebum, purifies and minimizes vents and redness, especially in the T zone. The cypress essential oil is useful to soothe and calm and the willow extract is useful to minimize the pores’ appearance. 

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