Chef in Town: Foss Marai, the leading winery in the production of sparkling wine and its strength

They call it <<heroic viticulture>> and Carlo Biasotto, founder of Foss Marai winery, tells it like this:

“We were children, and our parents used to order us to go and pick the grapes: that was the time to cry because we knew how hard and dangerous the work was.”

Land with a 45-degree slope, no terracing, the need to intervene by hand, limiting the use of machinery that would risk tipping over: this is why the work of winegrowers in Valdobbiadene is called <<heroic>>. The landscape is so suggestive, with hills that weave infinite shades of color, from clover green to fern green, as hard as it is for man to tame it.

It is in the Conegliano-Valdobbiadene area, today a Unesco World Heritage Site, that Foss Marai wines are born. Thanks to the respect of the “disciplinary regulations of the wines of controlled and guaranteed origin Conegliano Valdobbiadene – Prosecco” aimed at the full protection of prosecco, a wine symbol of Made in Italy quality, without forcing the plants and the cultivation system.

The Biasotto family is formed by Carlo, Adriana, and their children Andrea, Cristiana, and Umberto. They continue the tradition of respect for the territory: the company’s DNA, founded in 1986.

It is an agricultural model where the secret is know-how, craftsmanship, precision, and care with which complex selective and productive processes are managed. These processes are often long because they are based on manual labor and therefore expensive: any compromise would ruin the outcome’s quality.

In the use of autochthonous and indigenous yeasts of prosecco, especially the DOCG territory lies their strong point.

An accurate selection is done by the external state of grapes, called <<pruina>>. It is a wax that covers the berries. There is a multitude of types, and thanks to the collaboration with the University of Piacenza, a selection of yeasts suitable for alcoholic fermentation has been made: both for base wines, the result of the primary transformation from must to wine, and for fermentation in autoclaves. These yeasts guarantee the uniqueness, typicality, and variety of the grape, and the original aroma is maintained, which would be lost if commercial yeasts were used, giving prevalence to fermentation aromas rather than varietal ones.

Mother yeasts are kept in small chemical vials. Every three/four months the brown part must be renewed, and a small portion of yeast (the white part) is taken, then re-inoculated in a new vial; at a temperature of 35/37 degrees Celsius, growth waited for a week until the yeast colony is in good health. Then the vial is placed in the refrigerator for storage and monitored.

The meticulousness of the process is necessary to make sure there are no bacteria because it is predominant to maintain freshness and vivacity. The pride of Foss Marai, in this step, are the innovative technological tools used: from machines with an infrared laser to “enzymatic” implements for the examination of alcohol and sugar.

While other producers use commercial yeasts, mostly selected by multinationals, often from the Netherlands, Foss Marai has been selecting and working with its yeasts for 20 years, producing 20,000 bottles per day, for a total of about 2 million per year. The result is a particular and unique timbre. In years that are not particularly favorable, it is possible, thanks to the 30 indigenous yeasts, to give the same results as in happier vintages, with the same aromas and scents, reducing to a minimum the gap between one harvest and the next.

Many reflections arise knowing the history of this family, which has put the love for its territory before everything else, which has made life itself become <<work>>. Jean Giono, a French writer, born into a family of Piedmontese origin, would sum up the thought in a sentence, taken from his essay <<Letter to the peasants on poverty and peace>>, written in 1938:

“One cannot know what the work of the peasant is: whether it is plowing, sowing, mowing, or whether it is at the same time eating and drinking fresh food, having children and breathing freely, for all these things are intimately united, and when he does one thing he completes the other. It is all work, and nothing is work in the social sense of the word. It is his life.”

Chef in Town- a food and beverage column curated by

Intl Editor Francesca Romana Riggio

Chef in Town: Simone Rugiati and his factory

Chef, TV host and influencer, Simone Rugiati managed to win us over immediately with his recipes. Lively, charismatic, and enterprising, the chef has created a creative Factory House, Food Loft Milano. We met him to discover the project up close.

How did your passion for food come about?

I have always been a big fan of cooking, ever since I was a child.

When I was young, my parents worked mornings and afternoons, with the consequence that they didn’t have the time to cook for me. My neighbor Gigliola, along with my grandmothers, took care of lunches, and I was always home with them. I remember that we would cook and play, and the fun activities would end by eating the dish we had prepared. I loved this magic of making, transforming, and eating.

I was very messy, curious, and lively, never sitting still, tasting, cooking, preparing, and eating. I was happy to see the main character, my grandmother, at the table. Without her, Sundays didn’t work: her cooking kept the whole family together (I still remember her saying: “buy the good stuff, that comes good”).

When I finished middle school, I enrolled in culinary school for hotel management.

How were you able to turn cooking into work?

After school, I started working around trying to stay in different places for a short time to gain more experience in the shortest time possible. However, I realized that being inside a restaurant was not enough for me: I wanted to invent, but above all, I missed being in contact with the raw material. When you work in a restaurant, you have to adapt: I needed to give space to my creativity. I started reading cookbooks, but even those seemed banal. Later, I went to work in Parma in a publishing house that produced culinary magazines. This editorial group has allowed me to observe starred restaurants and test the cuisine of great chefs.

In the meantime, I started taking pictures and got used to the cameras. At first, I was afraid of being on television because I thought I wasn’t up to it. Then I realized how important the world of communication and media was in my field.

My television career began with “Il Piatto forte” on Canale 5, hosted by Iva Zanicchi. That was followed by <<La Prova del Cuoco>>, with Antonella Clerici, not to forget the twelve years at <<Gambero Rosso>>.  Finally, I moved to <<La 7>> and <<Food Network>>.

Tell us about your project Food Loft Milano.

Food Loft Milano (https://www.foodloft.it/foodloft-milano) is an initiative of mine, a creative laboratory of excellence that makes consultations, catering, events, and productions.

I did not want to open a classic restaurant but a laboratory. This business allows me to provide all-around services that go beyond single dish preparation. In fact, with the studio, we can distribute real content, take photos and produce videos. I am happy with the context I have created: through a trusted videomaker, I have equipped myself with lights, lenses, and everything necessary to produce formats not only for the web but also for companies and television productions.

Our mission is to create an audio-video package for bands. Food loft was born seven years ago when I decided to stop always going around to create content: it was time to have a unique space all my own, with a single professional kitchen, versatile for any situation. That is an easily brandable base of operations, suitable for creating and catering service and all the various productions mentioned above. 

Any plans for the future?

We’re trying to work with increasingly sustainable companies that embrace the principles of the green attitude. These years more than ever have shown how fundamental it’s the environment, even in the kitchen. I continue to specialize in content production: the ultimate goal is to interface directly with clients, providing them with a complete package. Finally, I can’t deny that I would like to spend more time in Kenya, which has become my second home.

Chef in Town- a food and beverage column curated by

Intl Editor Francesca Romana Riggio

Chef in Town: MGC, the new lightest Mumm cuvée in the world

Essentiality: this is the aesthetic signature of the MGC cuvée, an acronym for Mumm Grand Cordon.

This is the value that marks our contemporary life.

Maison Mumm reconfirms its role as a pioneer and innovator with MGC, the new cuvée created from a sustainable perspective of 835 grams for a 1 liter of bubbles, the lightest champagne bottle in the world. Ross Lovegrove, an acclaimed and visionary Welsh designer, realizes MGC Mumm in recycled glass, therefore a hand to eco-sustainability. An avant-garde design makes it stylish, essential and expressive, which gives back to the artistic gesture its functional aspiration. No label: logo and gold emblem are directly hot printed on the glass. The unmistakable engraved Cordon Rouge identifies it: it is a red scratch, which instills grit and power telling the strength of pinot noir, Maison’s characteristic grape.

The bottle’s elegance can be noticed thanks to its elongated and slender neck: an aesthetic choice that adapts to the need for accompanying aroma. Finally, the careful passion for quality has determined the use of cork: Mitik Diam, which, among other things, avoids the annoying inconvenience of <>.

A curiosity. Maison Mumm believes so strongly in the urgency of an eco-sustainable perspective and the need to strive for the essential that it invented a new remuage program, adapted to the new MGC cuvée, in both form and content.

Ross Lovegrove

Ross Lovegrove is an artist and industrial designer. His style and designs are instantly recognizable, a mix of technology, material science, and organic intelligence. His work represents the new aesthetic of the 21st century.

Born in 1958 in Cardiff (Wales), Ross Lovegrove graduated with honors in Industrial Design from Manchester Polytechnic in 1980, and in 1983 received his Master of Design from the Royal College of Art in London.

Lovegrove has participated in some projects that have become true icons such as the Walkman for Sony and the Computers for Apple. He has worked on numerous projects for British Airways, Kartell, Cappellini, Hernes; Moroso, Artemide, Driade, Renault, Issey Miyake, Vitra, Tag Heuer, Herman Miller, Japan Airlines, and Toyo Ito Architects in Japan.

His work has been published in numerous magazines and exhibited in prestigious museums worldwide, such as the MOMA and the Guggenheim Museum in New York, the Axis Centre in Japan, the Pompidou Centre in Paris, and the Design Museum in London.

MGC Mumm Grand Cordon

Pinot Noir, Maison’s signature grape, defines the personality of Mumm Grand Cordon. Representing 45% of the assemblage, it is the engine that offers power and structure in contrast to the freshness and elegance of the Chardonnay (30%). The softness and fruity notes of Pinot Meunier (25%), and reserve wines from five different vintages (up to 30%) are added to the whole, as a guarantee of consistency of style. 30 months of aging.

Refined bubbles of a brilliant straw yellow testify to the elegance and dynamics of the champagne.

Mumm Grand Cordon reveals aromas of yellow tropical fruits, including pineapple, vanilla, and caramel. The taste is round with a precise freshness which testifies the complexity of the wine. The finish is persistent but never sharp.

Chef in Town- a food and beverage column curated by

Intl Editor Francesca Romana Riggio

Manintown Talents: Meet Brandon Jay McLaren

Meet Brandon Jay McLaren of Netflix series FIREFLY LANE in a quick conversation with MANINTOWN.

Ph: Felipe Sanclemente

Firefly Lane is the new top of the chart Netflix series inspired by the New York Times bestselling books by author Kristin Hannah. It is a story about love, loss, and the magic of friendship. In the Netflix series, you play Travis. Tell us about him. If you had to introduce him to our audience, how would you describe him? 

Travis is a fellow PTA parent and friend of Kate’s daughter’s best friend. He’s a widow with a big heart and an equally big attraction to Kate. That being said, he’s sweet and respectful and thinks the world of Kate. Now that Kate is going through a divorce, he can finally acknowledge his feelings for her and see where they lead.

Brandon, tell us about what inspired you to be an actor. Which one, if you could choose, is your favorite character played so far?

I was inspired to be an actor because it gave me an outlet to express things that I didn’t feel I had permission to do in my real life. 

 DALE JAKES from the show GRACELAND is my favorite character I’ve played so far. I had so much fun on the show. I loved my co-stars, and the creator/showrunner Jeff Eastin created such a compelling character in JAKES. Jeff also gave me a lot of room to make him my own.

 Is there someone in cinema/tv that you look up to and who has somehow influenced and inspired you in your acting career?

I have a lot of admiration for Jordan Peele, and I was lucky enough to work on his project “THE TWILIGHT ZONE.” I am inspired by what he has created as a filmmaker and as a creator/producer. 

 Passions, apart from acting, tell us what drives your interest?

I am currently working hard on the development side of things. I want to give people who may otherwise have been looked over the opportunity to tell their stories and shine. 

 Your favorite inspirational quote?

My favorite inspirational quote is, “Time waits for no man, although I control the slow hand.”

 To me, it means that although a lot of things in our lives are out of my hands, the few things I can control I can focus on and maybe change the trajectory of my life.

 Food and Travel: favorite cuisine/ dish and first destination post-pandemic, unrelated to work travel.

I don’t have a favorite cuisine. It depends very much on what mood I’m in. The first place I’m going post-pandemic is Grenada, and I will be eating the national dish OIL DOWN, extra pigtail. My father is from Grenada, while my mother is from Trinidad. Both places have always been important to me. I’ve been going there since I was a young child, and it’s still the first place I go after I’ve filmed something or when I have a chunk of time off. For me, it’s a place to visit family, recalibrate, and ground myself. I also am involved with a charity there called REACH WITHIN. The mission is to improve the future outcomes of vulnerable children in Grenada with wellness programs. I ran my first marathon in Grenada to help raise money for Reach Within, and in 2019 I ran the NYC marathon for Reach Within as well. You can get more info about the cause at www.reachwithin.org or on Instagram @reach.within

Fashion: what do you think of it, what is fashion for you, and which style represents you best.

For me, fashion is comfort. Jeans, a pair of Jordan 4’s, a tee and a leather jacket and I’m good.

Future Projects for Brandon. What is ahead for you, any new project you can mention?

I am currently shooting the reboot of TURNER AND HOOCH on Disney +. It will be released sometime in 2021.

C.L.A.S.S. the Manifesto for Responsible Fashion

It is an annual competition that rewards a creative visionary who combines design, responsible innovation, and communication. It is the Call to Action launched to find the C.L.A.S.S. ICON 2021 by Giusy Bettoni of C.L.A.S.S. in the Smart Voices panel <<C.L.A.S.S. ICON: Award and Manifesto for a responsible fashion>> directed by the green journalist Diana de Marsanich.

On February 10, the event featured fashion designer Gilberto Calzolari, the beneficiary of the international award for visionary creatives in the fashion world C.L.A.S.S. ICON Award 2020, and Federico Poletti, Marketing and Communication Director of WHITE SHOW.

The Smart Voice presented the C.L.A.S.S. Manifesto for Responsible Fashion, the 2021 edition of the C.L.A.S.S. ICON competition and the Sustainability Formula.

The international award is for visionary creatives in the fashion world who can convey the values of sustainability. “We created C.L.A.S.S. ICON rewards visionary designers who create their collections by combining design, innovation responsibility and who can authentically and effectively communicate to consumers the values behind their garments. It’s time to align story making and storytelling, otherwise, it’s just greenwashing,” says Giusy Bettoni.

From February 15 to April 15, it will be possible to apply by sending an e-mail to [email protected]. We ask for a description and objectives of the brand, the values of sustainability adopted and the strategy, the designer’s profile, a photo-video story of the last collection, any previous awards won (all info on the site www.classecohub.org).

During the panel, designer Gilberto Calzolari, the first C.L.A.S.S. ICON Award winner shared his vision for responsible fashion and current projects. “My brand is a laboratory of experimentation. I create fashion to open conversations and change the way people behave and think. My creativity, from the choice of fabrics and processes to the image I decide to communicate, are the weapons at my disposal.  From the very first moment, I was really excited to team up with C.L.A.S.S. to share a stimulating common path, with a view to becoming part of a network in continuous growth and mutual support. I have always conceived my collections as a call to action for a better future and now more than ever, my mission as C.L.A.S.S. ICON is to make people understand that sustainability can and should go hand in hand with beauty and elegance. The adage “kalòs kai agathòs” is one of the classical teachings that should never be forgotten: aesthetics in my opinion is inseparable from ethics. That’s why I don’t just target professionals in the sector, but also the end consumer, fashion enthusiasts, and beyond,” says Gilberto.

Giusy Bettoni concludes: “A Manifesto for fashion with the lowest possible impact on the planet and on the health of people and animals thanks to responsible innovation, perfectly suited to the challenges of contemporary lifestyle. That’s why I created the Sustainability Formula, which exists only when we combine design, responsible innovation and are able to track and measure the impact of products and processes and communicate their values in an appropriate way. In a word, when there is knowledge“.

Chef in Town: “Belvedere Vodka,” the luxury vodka for tastings and star recipes.

Two Cocktails recipes to do at home perfect for Valentine’s Day

The most elegant angel of the cinema used to sip it with boredom, touching it with long satin gloves: yes, we are talking about Audrey Hepburn of <<Breakfast at Tiffany’s>> and the cocktail is the <<White Angel>> a mixture of vodka and gin in equal parts. You need a personality to drink it without hesitation, and the weird Holly had plenty of it to spare!

In <<The Blues Brothers>> during the concert at the Palace Hotel, surrounded by police, the boys perform, and the sheriff, played by John Candy, enjoys the show by ordering an <<Orange Whip>>, a mix of dry vodka, amber rum, orange juice, and cream. A show for the palate!

The <<Blonde Atomic>> played by Charlize Theron has launched the <<Lorraine vodka>> an anarchic drink in which add to the cup vodka and ice to taste! For true rebels!

And in the funniest season of the series of all time, <<Peaky Blinders>> a sparkling countess named Petrovna upsets the balance. She enters forcefully in the life of the protagonist, Thomas Shelby, involving him in parties to the sound of vodka and women of dubious morality.

In short, vodka wants to be heard in the cinema in addition to bars, changing tastes and preferences of lovers of fine drinks. But if until now the collective imagination has always remembered vodka as a distillate useful for mixing other ingredients, there is someone who changes its fate: Belvedere Vodka! The first brand in the world to introduce the concept of “terroir” in the world of vodka! It is a concept that fits well with the history of champagne but is new in the vodka distillate.

Belvedere Vodka has the appellative of <<Polska Vodka>>, similar to the DOC extended to wines. They use rye cultivated exclusively in Poland and spring water owned by Belvedere Vodka. They don’t use added sugars and additives.

What makes Belvedere Vodka, not a distillate like any other, odorless and tasteless, is the rye that gives a natural aroma to the liquid. It gives it an aftertaste of white pepper and vanilla, thanks to which it can be also be used as a tasting alcoholic beverage.

Lastly, the package is an elegant transparent bottle that allows seeing the distillate and the three-dimensional effect of the design: the Royal Palace from which it takes its name. Belvedere Vodka is defined as the luxury vodka to be sipped alone or to make your drinks precious.

1 – Miriam’s Cosmopolitan

It is Carrie Bradshaw’s favorite cocktail. In Sex and the City, she orders it at every party. 

The original recipe includes cranberry juice, the American cranberry, a classic vodka’s base, and lime juice.

Miriam’s Cosmopolitan revisited: 

Belvedere Vodka Pure 50ml 

Orange Liqueur 20ml 

Pink Grapefruit Juice 

Ice

Utensils:

1 Shaker (or jar) 

1 Jigger (or cup)

1 Citrus Squeezer (or hand squeezer)

1 Cutting board 

1 Knife 

1 Strainer

One spoon 

1 Potato peeler

Serving glass: Martini Cup

Procedure:

After arranging the station with all the ingredients, it is time to prepare the pink grapefruit juice: cut the grapefruit in half and, with a citrus squeezer, obtain the juice. 

Pour the ingredients into the shaker: first the fresh pink grapefruit juice, then the orange liqueur, and finally Belvedere Vodka. Now fill the shaker with ice, close it and shake vigorously. Pour the liquid into a martini glass previously cooled with a passage in the freezer and proceed with a double filtration (strainer of the shaker + strainer). As decoration, we can make a peel of pink grapefruit with a potato peeler and knife. 

Belvedere Vodka, made from rye, makes the drink with even more character.

2 – Belvedere Vodka Sour flavored with Basil

In the world of mixing, “sour” alludes to the use of a sweet part (sugar syrup) and an acid part (citrus). 

Curiosity: whisky made this type of drink famous, with the drink whisky sour. Today, any alcoholic base mixed with lime juice and sugar syrup is considered a <<Sour>>.

Here is the Vodka Sour version with Belvedere Vodka. 

Original Recipe: Vodka, lime juice, and sugar syrup.

Basil revisited: 

Belvedere Vodka 50ml 

Lime juice 15ml 

Homemade basil syrup

Fresh Basil

Ice

Utensils:

1 Shaker (or jar) 

1 Jigger (or cup)

1 Citrus squeezer

1 Cutting board 

1 Knife 

1 Colander 

1 Spoon 

Serving glass: Low Tumbler

Procedure:

After setting up the station with all the ingredients, prepare the fresh lime juice. Cut the lime in half, squeeze it and pour the liquid into the shaker together with the basil syrup and Belvedere Vodka. 

Fill the shaker with ice and shake vigorously for at least 10 seconds, then pour the liquid into a low tumbler, making a double filtration with a filter. Fill the glass with ice and garnish with a basil leaf.

Basil Syrup Preparation: 

1KG Sugar

500ml Water 

10/15 basil leaves

Procedure:

In a pot, bring the water to heat. As soon as the water begins to heat, pour in the sugar. Stir continuously to prevent the sugar from sticking to the pan. Bring to a boil. Let it boil for at least 2-3 minutes and turn off the heat. With the heat off, place the basil leaves in the pot and stir well to release all the flavors. Then remove the basil leaves once the syrup has cooled. 

Enjoy!

Chef in Town- a food and beverage column curated by

Intl Editor Francesca Romana Riggio

Chef in Town: Healthy Color

Whoever said that fast food is only junk has not yet discovered the revolutionary vision food of Healthy Color: the latest work of the multiplatinum singer Sfera Ebbasta, the footballer Andrea Petagna and the designer Marcelo Burlon.

Italy’s first Fast Healthy Food has been inaugurated in the heart of the capital, precisely in Via Leone IV 64 between the historic Rione Prati and the Vatican Walls. It has also conquered Milan in Via Della Moscova through a concentration of wellness and positive vibes.

The restaurant features bright colors, and the menu offers a wide selection of salmon, tuna, chicken curry, and fassona burgers. We can talk about delicious dishes and at the same time strictly healthy including wraps, salads, tartare and poke, to close with delicious pancakes and ice cream “0″ calories.

With an eye always turned to green and sustainability, the healthy fast food has launched an original line of eco-friendly disposable packaging and Healthy Water that is Healthy Color water packaged in fully recyclable Tetrapak with a high content of vegetable matter.

<<In a continually evolving society, it is never easy and obvious to feed correctly. Healthy Color is born from the desire to propose a valid alternative in the corner food scenario through a proposal that is as balanced and healthy as possible>> declare Sfera Ebbasta, Andrea Petagna, and Marcelo Burlon.

<<Taking care of oneself, of one’s own body, and loving one another are acts of fundamental importance in our daily actions, which also depend on our daily food choices as food is not a secondary element but a source of life and energy>>.

Healthy Color in Rome features pop walls created by street artists Motorefisico and the contemporary eye of architect Antonio Zonfrillo. The venue is open to the public in the afternoon, offers free wi-fi service and specialty drinks, including turmeric, beet, or spirulina colored cappuccinos, herbal teas, and centrifuges.

Chef in Town- a food and beverage column curated by

Intl Editor Francesca Romana Riggio

Chef in Town: Lemon Protein Cake recipe.

When talking about keeping in shape, the fork plays a key role. Especially today, in a partial on and off lockdown condition that requires us to stay at home, letting ourselves go in the kitchen is a strong temptation. However, you can indulge in a few whims thanks to a slight revisitation of the recipes more caloric.

It is essential to know the percentage of protein that meals contain. On the other hand, a high protein diet would be harmful to our organism. Food sources of protein come from animal origin’s food (meat, fish, eggs, milk, and dairy products), legumes, nuts, oilseeds, and cereals. Also, proteins with carbohydrates and fats constitute a macronutrient that is a category of substances whose intake must be regular and measured.

Cooking also means being creative and able to change (and in some cases distort) traditional recipes that apparently would seem rich in fat and sugar. The tricks to turn our favorite dish into a light snack are many: sometimes use gluten-free flour and add fresh fruit instead of maple syrup or replace the beef sauce with chicken sauce or classic béchamel sauce with Greek yogurt.



Lemon Protein Cake is a simple recipe made with healthy and natural ingredients; this cake is also perfect as a “hunger-breaker” to keep under control that sudden desire for food that we have, for example, while we enjoy a movie on the sofa.

Lemon Protein Cake

Quantity: 4 persons

Time: 40 minutes

Difficulty: medium/easy

Recommended meal: snack/dessert

Ingredients: 200g of oatmeal, 400g of egg white, 1 squeezed lemon, 100g of hazelnuts, 100g of lemon zest, 2-3 tablespoons of soy, 70g (1 scoop) of protein yogurt taste, 30g of fructose.

Preparation:

Combine half of the oat flakes in a bowl and then blend them to obtain a fine flour.

Squeeze a lemon and grate it (keep the peel). Chop the hazelnuts with a blender until they are crisp, not too thin pieces with a dusty texture. In a bowl, pour the oatmeal and flakes, lemon juice, fructose, lemon zest, proteins and mix all with the egg whites and hazelnuts. In the meantime, preheat the oven to 180° C. Once you have a homogeneous mixture, pour it all in a cylindrical container (to give it the shape of a small cake), bake, and cook at 180° C for 30 minutes. Remove the cake and add the lemon peel and chopped hazelnuts to decorate.

10 Stylish Staples That Are Eminently Covetable (And Seasonally Reasonable)

February has officially kicked-off and the spring moods—lockdown permitting—are high. Tier 3 folk, rejoice! Don’t let lockdown hamper your cheer; fashion can still be in order. Whether you’re racing for Zooms in full-force or gathering for a (socially distant) dinner, fuss-free wardrobe staples are your tickets to keep you in good spirits.

There’s plenty on the high-street for the taking, including comfortable options of chuck-on gear that are bound to turn heads among your colleagues and peers—ditto. Dress for a meeting with maximum ease in a striped number from Marni, or look to Umbro for a classic nod on tailoring.

Stay comfy, stay safe! Shop Man In Town’s edit of covetable wardrobe staples, below.

Marni

Striped crew-neck jumper, £650, available at farfetch.com



Umbro

Classico high-neck jumper in black and bio lime, £40, available at umbro.co.uk



Sebago

Grizzly mid tumbled shoe in brown, £200, available at sebago.co.uk



Palladium

Pallashock OG in marshmallow, £80, available at palladiumboots.co.uk



Isabel Marant

Logo-jacquard crew-neck jumper, £335, available at farfetch.com



Bode

Boxing felt shirt jacket, £1,099, available at farfetch.com



Neil Barrett

Panelled crew neck jumper, £310, available at farfetch.com



Acne Studios

Knitted wool cardigan, £270, available at farfetch.com



Roberto Collina

Classic cotton polo shirt, £184, available at farfetch.com



Sacai

Chevron pattern jumper, £1525, available at farfetch.com



“Hey Elon here, can you hear me?” – on Clubhouse with Elon Musk

What you may have missed from the Uber talked event on Clubhouse, takeaways and fun facts with a plot twist:

A “snowy” usual pandemic Sunday (at least in NYC) suddenly turns into the hottest digital event, with Elon Musk joining a chatroom hosted on the trendsetting latest app on the net, Clubhouse, for 2 hours of entertaining, informative, and revealing banter with a grand finale.

With a max capacity of attendees at 5200 reached within seconds at 12.57 a.m., earlier than the start of the event, and later expanded to about 7k, we at Manintown thought of extending a few takeaways to our readers. The alarm clock set at 1 am, I was one of the lucky ones to join in and listen to Elon Musk’s conversation with the moderators, and it was all worth the effort. Topics of discussion as many as his many endeavors, including the final banter and quite the “entertaining ” unexpected plot twist.

With his profile pic set to one of his famous meme, “The short shorts,” a joke on Tesla stocks from the previous summer, Elon enters the room, setting a friendly tone ahead, claiming he is just trying to look “sexy.” For those who wonder, his sense of humor is, by far, one of my favorite discoveries during this event.



“Hey Elon here, can you hear me?”, Clubhouse is an audio app. The greeting made this geeky girl in love with anything space-related giggle with the thought of the unforgettable song by David Bowie. I found myself wondering if Elon was indeed calling us from Mars, already trying to get connected to the circa 5000 humans in the audience waiting for a signal from him to planet Earth. In all secret, it would not surprise me. This man has embarked on all the futuristic endeavors that we were hoping for in the Age of Aquarius. (yes, we are right in it).

Let’s explore what you may have missed in a summary of 6 fun facts: (and a plot twist)

Mars and the “holy grail of rocketry

  Elon spoke extensively of the mission of developing an alternative planet living on Mars, and his efforts to push forward this colossal project with Space-X. His insight on the future is that it will not be a luxury stay, not at least for the longest of time. When asked if his kids would ask him to go to Mars, he responded, “none of them so far wants to go.”

According to Musk, Space-X will possibly get the first people to Mars in probably five and half years.



“The Earth and Mars synch up every 26 months (approx. 1.5 years)” there are slots of time “when we can do Interplanetary transfers.” According to Musk, the rockets need to be fully and rapidly reusable, or in his own words, what is “the holy grail of rocketry,” and achieve what is now possible with regular aircraft, where the cost of air flight would be majorly covering the cost of fuel. That and local propellant production are, summarizing it, fundamental things that need to happen between now and then. The settlements will also be quite the austere environment for the first at least 3 or 4. Lots of work will have to be done. In brief, as expected, infrastructure to make it a livable place will require a long time. We are looking at about another 5 and a half years before that can be started.

Memes

Elon loves memes. He communicates through them; he dedicates some time off his busy schedule to producing or getting memes from what he called “meme dealers”. How funny is that? How cool is that? And it works. Elon’s memes talk to his audience, primarily on Twitter, where he was a pioneer with 10k followers at the time of his sign up. “People say I went crazy on Twitter, the fact is I started crazy on Twitter,” laughing along with his own funny jokes.



To Start ups and new entrepreneurs – a word of advice from Elon

There is something Elon said that I would not easily or soon forget about being a startup entrepreneur. It is something that entirely resonates with me as co-founder of a young creative agency, and that may also be the answer needed to dissolve a million questions we hear from new company owners all the time. It was:

“If you need encouraging words, don’t do a startup,” the drive to do a thing as Elon has done, founding and guiding multiple ventures, comes entirely from a compulsion to do it, he states. It compared it to a sort of mad demon in the skull.

“Seeing is believing”, he tells us of when he used to sleep on the factory floor (which he still does in times of crisis). People would see him there, and there would be no excuse, and hopefully, they would see also that “if he could take that level of pain, then they would do the same.” No doubt we are talking about a “leading by example” kind of leader here.

The vaccine distribution- “I am not an anti-vaxxer”

Elon is quite passionate about the topic. He suggests that it would work better to expedite the process with less limiting procedures on prioritized categories, entailing opening the vaccine distribution to a first-come, first-serve basis at CVS, Walgreens, like the flu vaccines. Also, we will have more vaccines that we may need by the end of the year, and we will have an excess of them. The good news is more vaccines are on the way. Good news seems to be quite on the way too.

Neuralink is hiring

A shout out was also given from Musk to professionals in AI and those who have worked on phones, robots to join Neuralink, the brain implant company he started in 2017. He then retweeted it, after leaving the conversation also on his account @elonmusk. The company seems to have made quite the progress in its research, and it aims in the first stages to be a way to assist people with brain and spine injuries.

Stocks and Crypto- Bitcoin is a good thing.

Before his intervention, the joke on the net was that most of the audience’s followers would be having Clubhouse on the phone and be on the laptop staring at their portfolios. Elon is known for being a Bitcoin supporter. As expected, he reconfirmed it in the chat, also admitting, “I am late to the party, but I am a supporter of Bitcoin,” probably due to the coin being more and more soon accepted by traditional finance players. With Musk’s track record of success in all he puts his mind to, it seems that Bitcoin may be something certainly crypto to keep an eye on. 


gold-colored Bitcoin

Dogecoin also made its appearance. The fun coin of the crypto bunch, Elon explains that was meant as a joke to make fun of cryptocurrencies, but he adds on, “But faith loves irony, and the most entertaining outcoming is often most likely,” he also jokes. Dogecoin has experienced a bullish, quite unexpected wave in the past week, and it seems quite certain that despite its comical origin, it has made itself known amongst the crypto community.

Plot Twist- “Spill the beans man- The people demand an answer”

I have to say this CEO-to-CEO was, without a doubt, quite the plot twist and the highlight and the perfect end to the event. As heard in the news, the trading app Robinhood limiting trade activities to its customers of some stocks in the past few days. Gamestop and AMC, Elon asked a couple of direct questions to Vladimir Tenev, whom he introduced as “Vlad the stock impaler,” CEO of Robinhood. Elon’s is a no-frills, straight to the point, no going in circle attitude and communication style. With straight-shooter, truth seeker Elon calling on stage the CEO of Robinhood, a series of direct and to-the-point questions seemed inevitable in retrospect. Questions on behalf of the people, and investors, like what exactly happened last week? “the people want to know.”

 It was quite the show. It seems that Elon on Clubhouse is here to stay, and we look forward to hearing more from him.